Filter & Sort
Responding vs. Reacting in a Never-Ending Breaking News Cycle
How taking the time to make sure you are responding thoughtfully rather than reacting hastily will pay off for you and your institution in the long run.
Virtual Engagement, Take 2
Insights from leading researchers combined with experience should guide best practices for 2021 and beyond.
The 'Goodnight' TikTok Meme and Perceptions of Higher Ed Brands
To understand your brand perception, pay as much attention to online word of mouth as prospective students and parents do through social listening.
The Greater the Crisis, the More Humanized Communications Matter
Tips for using language effectively in crisis communications.
COVID-19 Info on Your Website: A Few Best Practices
It should be easy for visitors to find information about campus reopening and COVID-19 information from your homepage and on-site search.
Let the Web Editors Edit
The immediacy of the web can be a quality killer, and we don’t give campus web editors the time or support they need to craft succinct, compelling web content.
Beyond Crisis Communications
Why colleges and universities must explain their purpose and value -- even during a pandemic.
Don’t Underestimate Incrementalism, Even During COVID
Higher ed marketing leaders should indeed use this disruptive moment to imagine voraciously, but don’t overlook the significance of incremental, momentum-building change.