Filter & Sort
Communicating About Your Web Redesign
It’s never too early to start talking to your stakeholders about an upcoming web redesign or migration project.
What’s So Special About That Purple Cow, Anyway?
At this moment in higher education history, when achieving revenue goals has never been more consequential to more institutions, is being perceived as different than your primary competitors all it takes to win?
Digital Storytelling: What We’ve Learned
We launched a digital storytelling project. Here’s what we learned.
How Does It Feel? Getting Your Brand Beyond Facts and Figures
Finding the right students for your institution demands marketing that conveys both facts and feelings.
Sustainability Value: What Have You Done for It Lately?
This week our team encountered a sustainability win for a major consumer brand, and an ironic fail for a respected higher education icon. The resulting inspiration is too good not to share.
Benchmarking the Digital Business of Higher Ed Marketing
Marketing and communications staff can help to move their institutions toward embracing digital business thinking and practices
Competitive Differentiation and Telling Higher Ed's Story
Market forces dictate that we differentiate our institutions; at the same time, we all own the responsibility of advancing the larger story about the importance and value of higher ed.
Beyond Viral Videos: Responding to Requests for Marketing Campaigns
The first question we should be asking as professional communicators is “why?”