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Alumni Engagement and Marketing: Innovating New Org Structures
A broader view of alumni engagement requires openness to new organizational models that will best support and mobilize alumni to advance an institution’s goals.
Can (or Should) an Academic Program Be Branded: An Open Letter to Chief Academic Officers
Your school's academic experience must align with your institutional brand in ways that surprise, inspire and delight your audiences.
What Does the Recent NACAC Decision Mean for Marketing and Communication Offices?
Advice about the role that marketing and communications can play in response to the potential opportunities and threats.
Finding Prospective Students at the Search Bar
Developing search engine-optimized content is essential for institutions as organic search traffic continues to grow.
The Changing Relationship Between College Presidents and Their Brands
How to best leverage your institution’s chief officer.
Institutional Branding Demands C-Suite Ownership
For an institutional branding effort to succeed, cabinet members must follow their president’s lead and champion the cultural change across the campus that breathes life into a brand foundation.
The Perils of Pollyanna
Communications in a polarized and politicized academic environment.
What to Expect When You're Expecting Social Media Engagement
If likes, comments and shares are your goal, understanding audience and platform culture can lead to better engagement.