Filter & Sort
Reshaping Institutional Brand Value
Ideas for developing a meaningful brand during Covid-19 and beyond.
Admissions and Social Media Advertising
How students perceive social media ads and what that means for enrollment management marketers.
What Higher Education Can Learn From the NFL Draft
Embrace the camera and entertain your students (in your sweatpants).
Marketing in the Time of COVID-19
Marketers everywhere are figuring out how to adjust to the rapid changes caused by COVID-19. Higher ed marketers are no exception. Here are some things to think about as you develop marketing communications during this time.
A Renewed Focus and a Moment of Truth for MarComm Teams
Among the key questions for marketing leaders in planning for the financial ramifications of COVID-19 -- is marketing at your institution output-oriented or outcomes-oriented?
Reach Your Students Where They Are
Four ways to connect with current and prospective students while navigating the unknowns of COVID-19.
Academics' Online Personas in a COVID-19-Disrupted World
Communicators and marketers can help academics prioritize their digital communications presence. The Thinkers50 top management experts serve as a valuable reference point.
How Reddit.com’s /r/professors Provides a Glimpse Into Future Brand Issues for Universities
If the comments from faculty on Reddit.com are any indication, university brands are in for a rough ride.