Opinion

Yesterday, after spending 10 hours in the Magic Kingdom, I became convinced Disney World is the biggest marketing scam in...

While the concepts of strategy and marketing are not complicated, doing them is rarely easy. A solid understanding of the market and the school’s strengths form the foundation for success – and are areas in which marketing can take the lead.

A long time ago in a galaxy far, far away … okay, so maybe that’s too dramatic. However, this post is going to be a tad bit nerdy, so I had to come out of the gate with a subtle homage.

MOOCs seem to be gathering a lot of media attention lately, particularly on the heels of the popularity of Stanford's AI class. But how do these new computer-science focused classes, several of which are being offered now by for-profit startups rather than non-profit educational institutions, differ from earlier MOOCs? Are these new manifestations centered on the learner and the learning? Or something else?

A returning correspondent writes: I am trying to figure out whether and how to give advice to colleagues at another public institution in my state, in my field, where it's fairly clear the chief academic officer has set up insane internal incentives ...

What's the appeal of a massive open online series of lectures? Why did I agree to do it?

New Ph.D.s in the social sciences enhance their job prospects by thinking beyond their doctoral disciplines, writes Adam Fish.