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Trust, But Verify, Your Marketing to Teens
From the standpoint of college marketers, “trust, but verify” means that we should seek opportunities to expand our knowledge of what teens think about our communications, what they value about them, and how we can improve their effectiveness.
Media Relations Is Not an Island
How media relations can support integrated marketing communications goals
Successful Digital Strategy Must Begin With Your Website
With social media channels, content networks, apps, and email at your disposal, it's a base to build on.
Communicating the Value of University Research When Science is Under Attack
Communications has critical role in making the case for investment in research
Brand You Can Hold in Your Hand
Methods and materials matter. Thoughtfully considered, a few important decisions can set your printed communications—and your institution—apart.
Storytelling = Strategy for Advancing Your Brand
Three ways to help tell your brand’s story.
Building a Strong Higher Ed Marketing Team
Deb Maue provides six principles for building a strong team culture.
Five Strategies for Building a Great University Brand
More than a color or slogan, effective brands fulfill promises .