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How to expand the role of marketing to influence dimensions of colleges and universities often considered out of reach.

Developing a more effective website means paying attention to small details because sometimes they matter a lot.

There’s a good chance decision-makers on your campus believe your school has higher visibility in your own backyard than is likely the case. Market research can quantify that perception gap and help you build a strong case for a larger visibility budget.

How your institution can take advantage of Google's new college search tool

The pitfalls that plague higher education communications have remained fairly consistent over the last 40 years. Donna Lehmann takes a look at the history of viewbooks and recaps some of those challenges.

What higher ed can learn from premium brands about gimmicks.

Journey mapping is a technique long known to marketers at companies like IBM and Clorox but has only recently caught on in higher education circles.

Make summer productive by taking proactive steps to ensure that students who have deposited enroll.