Filter & Sort
The Problem With Giving Days
What higher ed can learn from premium brands about gimmicks.
Journey Mapping: The New Way to Brainstorm
Journey mapping is a technique long known to marketers at companies like IBM and Clorox but has only recently caught on in higher education circles.
Warding Off Summer Melt
Make summer productive by taking proactive steps to ensure that students who have deposited enroll.
The Role of Experience Mapping in Communications Planning
Creating an experience map of a problem provides a nuanced way of exploring your challenge and developing a dynamic model for addressing it.
Penning a 20-Minute Power Tweet
Why devoting 20 minutes to your university’s 280 characters isn’t asking too much.
Giving Creative Feedback – A Guide for Those Who Aren’t Creative
Following these eight simple steps will help you give your creative team valuable, constructive feedback.
Beyond the Brand: The Marketing Department of the Future
Higher education marketing departments should be able to bring data, insight, and an intimate understanding of the consumer to enable their institutions to identify future opportunities and forge new directions.
Empowering Bottom-up Communications in a Top-Down Environment
Strategies to inspire and retain creative staff.