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Opinion
Media Waits for No One
Digital platforms and channels offer marketers jaw-dropping opportunity for efficiently targeting and managing your media campaigns. But are your approval protocols and business operations compromising your media strategy’s success?
Opinion
For Now, Facebook Remains the Primary Social Network for Higher Ed
But as a result of recent changes at Facebook, higher ed social media strategists will have to work harder for their content to reach stakeholders
Opinion
Listen Carefully: Social Listening Reveals Deep Insights, Shapes Strategy
A good social listening program extends far beyond checking social to see what people are saying, or tallying vanity metrics to validate a particular approach to content.
Opinion
Communications’ Role After a President’s Resignation
Do's and don'ts for announcing leadership changes .
Opinion
Why You Should Do a Communications Audit
A comprehensive review of your marketing communications efforts can strengthen your institution’s image and story.