Call to Action

New analytics tools that can mine thousands of social media posts for patterns begin to show us how valuable engagement can be.

Sacrilege? Or smart branding?

How to align the various constituencies at your institution so you're working toward the same goal.

Mara Zepeda shares the most common pitfalls of marketing measurement, and how to overcome them.

At Duke Magazine, an evolution from formulaic announcements to storytelling focused on alumni.

Donna Lehmann discusses the value of print and shares three tips for how higher ed marketers can use it best.

Lessons for managing leadership transitions.

If properly managed, sub-brands add dimension and character to the core institution’s brand, enabling a deep focus on a specific area of expertise.