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Probably the best-known fact about The Higher Learning in America by Thorstein Veblen (1857-1929) is that the author’s original subtitle for it was “A Study in Total Depravity.” By the time the book finally appeared in print in 1918, the wording had been changed to “A Memorandum on the Conduct of Universities by Business Men,” which gives the reader a clearer sense of the contents, albeit at a considerable loss in piquancy.

The “memorandum” nonetheless displayed Veblen’s knack for turning a phrase that twisted the knife. He attacked the “bootless meddling” of governing boards and the “skilled malpractice and malversion” of the presidents they appointed. These “captains of erudition” (a play on the then-recent expression “captains of industry”) understood the value of a dollar and of publicity, but not much else. To their way of thinking, good public relations meant “tawdry, spectacular pageantry and a straining after showy magnitude.” And worse, they molded higher education in their own likeness.

“The school becomes primarily a bureaucratic organization,” writes Veblen, “and the first and unremitting duties of the staff are those of official management and accountancy. The further qualifications requisite to the members of the academic staff will be such as make for vendibility, volubility, tactical effrontery [and] conspicuous conformity to the popular taste in all matters of opinion, usage and conventions.” The cumulative, long-term effect on the life of the mind? “A substitution of salesmanlike proficiency -- a balancing of bargains in staple credits -- in the place of scientific capacity and addiction to study.”

Veblen was more than a satirist and scold, brimming over with vitriol and bile. That final expression, for example -- “addiction to study” -- could only have been coined by someone who had experienced what it names, and his critique of the university includes a serious effort to understand its nature and history. But Veblen’s problems with the field of higher education in his day were both substantial and dogged, and even the most analytical portions seem driven by sublimated anger.

In the 1890s and early 1900s, he was a professor at the University of Chicago and then at Stanford University, but in each case he left under a cloud of scandal. Besides his religious disbelief and his acerbic (if not misanthropic) disposition, there were the rumors about his animal magnetism -- which, it was said, irresistibly pulled colleagues’ wives into bed with him.

In fact, the rumors were spread by his first wife, who brought them to the notice of the presidents at Chicago and Stanford. They confronted Veblen, who declined to respond -- something his first and most influential biographer, Joseph Dorfman, took as an admission of guilt. As far as I can tell, contemporary Veblen scholarship rejects that judgment entirely, treating the charges of Don Juan-ism as fallout from the dissolution of marriage that (in a telling detail about the level of estrangement here) seems never to have been consummated.

Be that as it may, the image that the literary and intellectual historian Daniel Aaron depicted in an essay from 1947 has continued to color how Veblen is read. “Irascible, dour and sardonic,” Aaron wrote, “living precariously along the fringes of the American university world he anatomized so mercilessly, Veblen remained during his lifetime a kind of academic rogue, admired by an increasing number of discriminating disciples but never winning the kudos handed out to his less able but more circumspect colleagues.”

Nearly all of whom were soon utterly forgotten, of course, but not Veblen, whose grievances -- whether about “conspicuous consumption” in society at large or “nugatory intrigue and vacant pedantry” within the groves of academe -- retain a certain vigor and bite. The opening pages of the new edition of The Higher Learning in America from Johns Hopkins University Press call it “an appropriate way to mark the centennial of Veblen’s great book,” and most of the back cover is taken up with comments by historians and critics of higher education, noting how disconcertingly timely it still seems. 

The editor, Richard F. Teichgraeber III (a professor of history at Tulane University), has prepared what’s bound to remain the standard edition of the text for a long time to come. His extensive yet unobtrusive notes “identify -- when identification proved possible -- events, institutions, persons and publications alluded to or mentioned,” and he glosses the literary quotations and biblical references embedded in Veblen’s wild and sometimes woolly prose. The timeline of Veblen’s life and the recommended-readings list benefit from the past three decades of Veblen scholarship; in contrast, Dorfman’s biography from 1934 often looks like a target after a busy day at the shooting range. But the text’s apparatus limits itself to presenting the positive side of revisionist efforts rather than continuing to fire away.

For his own part, Teichgraeber, in his introductory essay, presents The Higher Learning in America as a more policy-minded work than a reader is likely to imagine going in with little sense of context beyond knowing about that abandoned subtitle.

Veblen started writing an essay on the university in 1904 and continued revising and expanding it for another dozen years, despite the reactions of colleagues and publishers, who were discouraging or appalled. In the preface drafted in 1916, he admits that circumstances “made it seem the part of insight and sobriety… to defer publication, until the color of an irrelevant personal equation should again have had time to fade into the background.” Veblen kept the discussion of institutional problems and academic politics on a level of generality that avoided naming names or describing his own troubles. But the note of personal frustration was audible even so, and readers at the time could hear it. (As, indeed, readers can now, though they'll usually need the annotation to fill in the details.)

But Veblen was not the only figure turning a critical eye on the higher education of his day. European models of graduate study and the research university, combined with the proliferation of land-grant colleges, inspired running public debates over academic freedom, curriculum reform, funding and so on. Teichgraeber points out that the whole genre of commentary even had a name to distinguish it: “the professors’ literature of protest.”

Veblen indicates that The Higher Learning in America was written in response to this “bulk of printed matter,” but without quoting it or identifying whom he’s answering. Perhaps he wanted to stop short of antagonizing people he hadn’t already made enemies, or causing trouble for anyone he agreed with. But our editor and annotator knows his way around “the professors’ literature of protest” and can make reasonable surmises about what articles and authors Veblen had in mind.

Between those sotto voce arguments and the biographical details, we can finally put his spleen in context. The Hopkins edition makes the best case possible for The Higher Learning in America as a serious contribution to institutional critique. At the same time, it’s the book in which Veblen refers to the corporate university as an “abomination of desolation.” Even without an annotation guiding you to the Book of Daniel, it’s easy to recognize that as something “often thought but ne’er so well expressed.”

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