Cheerleaders Earn Big Bucks

While college athletes may earn scholarships, there are strict bans on companies or others paying them money. But The New York Times reported that National Collegiate Athletic Association and college rules do not apply to cheerleaders, "meaning they can sell autographs, appear in commercials and wear their cheer uniforms while promoting products as social influencers, without fear of being disciplined." The story examines the business relationships between companies and top cheerleaders, including contracts with Nissan, Amazon, FabFitFun, Colgate, SmileDirectClub and Urban Decay.