Wiley Acquires Recruitment Technology Start-Up Ranku

Publisher John Wiley & Sons has acquired Ranku, an ed-tech start-up that helps colleges convert web traffic into applications. Ranku has worked with state universities to create an online marketplace where prospective students can easily browse and apply, collecting data about student interest that institutions can use to determine which online programs they should launch or expand. Terms of the acquisition were not announced. Ranku won't become a part of the online program management provider Wiley Education Services (formerly known as Deltak), but will be run as a stand-alone company in Seattle, where it is located.