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In today's Academic Minute, Robin Soster, professor of marketing at the University of Arkansas, discusses the "bottom dollar" effect, which holds that the the satisfaction of one’s purchase dependent upon the money left after the transaction is complete. Learn more about the Academic Minute here.
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Opinion
Career Advice Advancing in the Faculty
A Leadership Position We Aren’t Prepared For

Faculty members who run a lab have a research job and a leadership job, but they are often only trained for one of th

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Scott Jaschik

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