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Integrating digital. Or not.

Paul Redfern from Gettysburg College makes the case for Chief Marketing Officers should make a commitment to digital-first thinking.

“Television Is the New Television” and College Is the New College

Bringing a higher ed lens to a wonderful book on TV and the Internet.

Reimagining US History

A case study in the promise and perils of course redesign.

Knowing Why They Know

Why students comment on male and female professors in different ways.

“How Music Got Free”

What can our higher ed industry learn from the music industry?

Customer Service

Maintaining standards and maximizing student satisfaction are totally compatible.