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Marketing Within a Framework for Strategic Planning
Increased international efforts generally lead to a recognition of the need for greater international visibility. An issue that regularly emerges is concern around the international section of the website. "It’s terrible!" people say.
In Defense of the Tagline (But Not Every Tagline)
Tired of the constant disparaging of higher ed taglines? Rob Zinkan speaks up.
The Bright Future of Higher Ed
An alternative narrative to Uber University.
Are the Liberal Arts an Antidote to Social Media?
The performative nature of our social media personas.
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