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People Don’t Buy Different

If your recruiters’ and fundraisers’ presentations aren’t making their audiences choke up just a little, it’s time to simplify and re-script the expression of your school’s brand experience.

Are We In The Data Business?

Some questions inspired by The Economist.

I Don’t Mean to be Reviewer #2, But…

Richard Florida's new book on cities -- and what the book misses.

Global Protest of Scientists

It is too early to know whether the March for Science portends a collective resistance that will be sustained.