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Flipping the Conference

"Flipping the classroom" has become one of the most popular catch phrases of the year. The idea: watch the video as homework and use the time in class -- the face-to-face time -- to hold discussions, work together, build and solve problems. Let's extend that to the conference. Why do we sit and listen to lectures and panels when what we want most out of our time together is, well, time together?

Cloud Computing: Institutional Strategies

In 2009, when the clouds were just emerging on the horizon of higher education, I drafted a windy document which...

Why now? Making markets via the THE World Reputation Rankings

The 2012 Times Higher Education (THE) World Reputation Rankings were released at 00.01 today by Times Higher Education via its website. It was intensely promoted via Twitter by the 'Energizer Bunny' of rankings, Phil Baty, and will be circulated in hard copy format to the weekly magazine’s subscribers.

Express Lanes Redux

Santa Monica College in California is proposing setting up new, premium sections of popular courses at higher cost for students who are shut out of subsidized sections. The cost difference is dramatic: rather than the $36 per credit they’d pay in subsidized classes, students would have to pay about $200 per credit. The idea is to allow the college to run the extra sections on a break-even basis.

What Higher Ed Can Learn from Encyclopaedia Britannica

Encyclopaedia Britannica announced today that it will cease publication of the 32-volume print edition. Going forward, the focus will be...

Motherhood After Tenure: Doing Disney

Yesterday, after spending 10 hours in the Magic Kingdom, I became convinced Disney World is the biggest marketing scam in...

Marketing as Strategy, Part 3: Process Thoughts

While the concepts of strategy and marketing are not complicated, doing them is rarely easy. A solid understanding of the market and the school’s strengths form the foundation for success – and are areas in which marketing can take the lead.

NASPA Technology Knowledge Community: What’s next?

A long time ago in a galaxy far, far away … okay, so maybe that’s too dramatic. However, this post is going to be a tad bit nerdy, so I had to come out of the gate with a subtle homage.