Cal State Campuses Push for Brand Recognition

Several campuses in the California State University System are trying to rebrand themselves, The Los Angeles Times reported. The campuses want more individual identities and to avoid confusion with University of California institutions. California State University at Los Angeles officials believe their acronym CSULA is frequently confused with UCLA. California State University at Long Beach wants to be known as "the Beach." And California State University at Northridge is promoting the acronym CSUN (to be pronounced SEA-sun).