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Listening to social media postings has become part of the fabric of the marketing/communications industry. Big businesses utilize sophisticated suites of social media monitoring tools to see what people are saying about their brands/campaigns and to respond to positive/negative postings.
Student Affairs practitioners have incorporated social media listening into their workflow as a way to keep an eye on the pulse of their campus community. Engagement platforms like Hootsuite and TweetDeck provide multiple ways to connect, search, and listen.
A less popular, but still useful method for listening to social media within a geographical area is the mobile app / web-ready solution from CO Everywhere. With a slick interface that is both mobile and desktop accessible, CO Everywhere lets users draw a custom area on a map that will then show the social media postings geo-tagged within the specified area.
Here's an example that I created in about 15 seconds. I drew around the perimeter of the University of Northern Iowa (Go Panthers!) and CO Everywhere shows me all of the geo-tagged tweets and Instagram posts within my custom UNI "search fence." It's a nifty way to get a quick snapshot of the social media postings that originated on campus.
Released in 2013, CO Everywhere is now available as an app on iOS and Android*. It's also viewable on the "responsive web."
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*The link to the Android version of CO Everywhere on Google Play doesn't seem to be working as of publication.
