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Many of us approach networking with the same level of enthusiasm we reserve for dental visits. It’s awkward. It feels unnatural. And if you’re anything like me, you might be thinking, “Why can’t I just do my job and let my work speak for itself?” Alas, the real world doesn’t always work like that. Networking is the hidden superpower that often differentiates between those who thrive in their professional careers and those who get lost in the shuffle.

Networking, at its core, is about building relationships. In graduate school, we’re conditioned to think that expertise and hard work alone will be enough to get us to the top. But in reality, the people who get ahead don’t just do good work—they connect with others. They leverage relationships to open doors, seek out opportunities, collaborate and gain visibility.

I am not saying that you need to be schmoozy or throw yourself into every group you can find. But knowing how to build genuine relationships can be the difference between finding out about an incredible job opportunity before it’s posted or never hearing about it at all.

A Personal Narrative

I am going to share a pivotal moment from my own academic journey that underscores the importance of networking. During my doctoral studies, a colleague (and now dear friend) and I drove eight hours to present at a conference. Upon arrival, we were informed of a networking reception scheduled for that evening—a Mardi Gras–themed networking reception, at that. My colleague, demonstrating admirable initiative, chose to attend, while I, not feeling very social, opted to go to our room, put on my sweatpants and find a drama to binge-watch.

Later that evening, my colleague returned with remarkable news: She had been offered a faculty position at another institution. The opportunity arose from a conversation she had with a senior administrator at the reception, who—impressed by her professional experience, education and skills—invited her to campus the following week to officially interview for a position that had long been vacant due to multiple failed searches. As it turned out, my colleague was exactly the person they were looking for.

The outcome of this chance encounter was profound: My colleague accepted the position, started two months later and two states away, and has flourished in her academic career. She recently celebrated her ninth year there, is a tenured faculty member and has achieved numerous awards, including the status of Fulbright scholar. That success can be traced back to her decision to engage in that single networking event. I, in contrast, became a fan of Blue Bloods.

The story I shared serves to illustrate a fundamental truth in career advancement: The power of professional connections cannot be overstated. Networking is not merely about exchanging business cards or accumulating contacts. It is about fostering meaningful relationships, sharing your academic and professional interests, and positioning yourself to recognize and seize opportunities as they arise.

Strategies for Effective Networking

With that in mind, I would like to present a comprehensive strategy for developing your professional network, which includes actionable steps and practical advice.

  • Engage with professional organizations. Professional associations in your field offer invaluable networking opportunities. Many organizations provide substantially discounted membership rates for students and early-career professionals, making them an accessible and cost-effective networking resource. Identify and join at least one professional organization relevant to your field of study this month.
  • Participate in academic conferences. Conferences serve as focal points for idea exchange, collaboration initiation and career advancement in academia. Even if you are not presenting, attendance can yield significant benefits. Identify a relevant conference occurring within the next six months and make plans to attend, either in person or virtually.
  • Utilize professional social media platforms. Yes, I know social media can feel like a never-ending parade of self-promotion, but it’s actually an incredible tool when used properly. Platforms like LinkedIn, ResearchGate and Academia.edu offer opportunities to connect with colleagues, share your work and engage in professional discussions. Create or update your profile on at least one professional social media platform, provide a summary that highlights your accomplishments and expertise, and commit to regular engagement. Additionally, LinkedIn provides numerous experts and resources on best practices for creating content—and promoting yourself.
  • Develop a professional online presence. Consider creating a blog or podcast to highlight your expertise and attract like-minded professionals. This can establish you as a thought leader in your field. Outline a content strategy for a professional blog or podcast series related to your area of study.
  • Volunteer for professional service. As you build your network, remember to pay it forward. Many organizations seek volunteers for various committees. This can provide leadership experience and valuable connections. Explore volunteer opportunities within your department, institution or professional organization. Networking is a two-way street, and the most successful networkers are those who offer help as much as they receive it.
  • Initiate scholarly discussions. Organize study groups or journal clubs to discuss recent publications in your field. This can lead to productive collaborations and expand your professional circle. Invite classmates or colleagues to participate in a monthly academic discussion group.
  • Attend institutional events. Departmental receptions and seminars offer opportunities for networking within your immediate academic community. Commit to attending the next departmental social event and engage in meaningful conversations with at least two new contacts.
  • Conduct informational interviews. Reach out to professionals whose career paths align with your aspirations. Many are willing to share their experiences and insights. Identify two or three professionals in your field and request brief informational interviews. That can often lead to the person you interviewed introducing you to others in your field, which is a bonus.
  • Connect others. One of the best ways to strengthen your network is to be a connector for others. If you meet someone who might benefit from connecting with another person in your network, make the introduction. This not only helps both parties, but it also positions you as someone who adds value. People remember those who helped them along the way. Think of two people in your network who would benefit from getting to know each other, send an email introducing them and explain why you think they should connect.

Best Practices for Networking Success

Networking isn’t just about exchanging business cards; it’s about building authentic relationships that can help to promote collaboration and growth. By utilizing best practices that prioritize genuine connections and meaningful conversations, you can develop relationships that not only expand your professional network but also enrich your career. Here are some essential steps to guide you.

  • Maintain authenticity. Present yourself genuinely, allowing your passion for your work to be evident.
  • Practice active listening. Have you ever been in a conversation when you suspected the other person wasn’t really listening or seemed to be mentally preparing their response? Be sure to engage in dialogue by asking thoughtful questions and showing genuine interest in others’ work.
  • Follow up promptly. Meeting people is just the beginning. After making a new connection, send a brief email within 48 hours to reinforce the interaction. Mention something specific from your conversation to show you were paying attention and express your interest in staying in touch.
  • Offer value. Look for opportunities to assist others or contribute to their work. Maybe you can send an interesting article to a colleague, recommend someone for a job or help a classmate with a project. Small gestures go a long way.
  • Refine your introduction. I just wrapped up a class discussion on the elevator pitch. Develop a concise and engaging way to describe your research or professional interests. And, most importantly, practice.
  • Be proactive. Do not hesitate to seek advice, introductions or opportunities when appropriate.
  • Seek continuous improvement. I’ve been in higher education for more than 15 years and am still learning how to do this. Think of networking as a skill that you can develop through consistent practice and reflection.

Embracing Professional Engagement

It is important to acknowledge that networking can initially feel challenging, particularly for those of us who tend toward introversion. However, it is crucial to recognize that most people at professional events share similar objectives and may experience comparable apprehensions. Approach these situations with an open mind and a willingness to engage, understanding that each interaction contributes to your professional growth.

Networking isn’t something you master overnight. It takes practice, consistency and authenticity. Effective networking is not about accumulating the largest number of contacts; rather, it is about cultivating meaningful professional relationships that can support and enhance your career trajectory. It involves becoming an active member of a community that shares your academic and professional interests.

I encourage you to challenge yourself in the coming weeks. Attend an event, initiate a professional correspondence or join a relevant organization. You might even find yourself enjoying it—awkward ice-breakers and all. Good luck out there, and remember: The best connections are often the ones you never expected!

P.S. I shared my networking fail. I welcome your networking experiences, whether they resulted in success or provided valuable learning opportunities.

Laura Kuizin is director of the master of applied professional studies in the Graduate School at the University of North Carolina at Chapel Hill and an introvert to her core. Laura is a member of the Graduate Career Consortium, an organization providing an international voice for graduate-level career and professional development leaders. If you haven’t joined a professional organization, the GCC is a great place to start.

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