Beyond the Hype: Understanding and Unlocking AI’s Potential in Enrollment Management
Explore how admissions teams are using AI now, what’s next for enrollment management & best practices for AI literacy.

If artificial intelligence is the future of admissions and enrollment management—and many say it is—teams and their institutions need to understand how, when and why AI works. Meeting this moment therefore means building data readiness and AI literacy in admissions and enrollment management.
Building on insights from Inside Higher Ed's recently-published deep dive report on this topic, this webcast will feature IHE's Colleen Flaherty in discussion with the report's author, Ben Upton, and a panel of experts.
The expert panel will explore the following:
- How admissions and enrollment management teams are already deploying AI to assist their work
- The potential near- and longer-term future of AI in enrollment management
- Best and emerging practices for building data readiness and AI literacy among admissions and enrollment management personnel
To get the most out of the webcast, download and explore the deep dive report.
Inside Higher Ed articles/resources:
- "Fewer 18-Year-Olds Enrolled in College This Fall"
- "College Completion Rates Trending Up"
- "Federal Judge Rules Naval Academy Can Consider Race in Admissions”
- “Brown Unveils Diversity Recruiting Strategy”
- “4-Year Colleges Ride the Dual-Enrollment Wave”
- 2024 Survey of Campus Chief Technology/Information Officers
- “Interview With an AI Higher Ed Fundraiser”
Additional resources:
- 2024 EDUCAUSE Analytics Landscape Study
- "The Transformative Potential of AI in Student Affairs: Recommendations for Student Affairs Leaders" (NASPA)
- “Attainment with AI: Making a Real Difference in College Completion with Artificial Intelligence” (Complete College America AI Playbook)
Further reading on admissions:
- Catch up on Inside Higher Ed’s coverage of admissions and enrollment
- Subscribe to Inside Higher Ed’s weekly admissions newsletter (every Monday)