Director of Marketing

Inside Higher Ed is seeking an enthusiastic and hands-on professional to lead our marketing initiatives. The Director of Marketing will work alongside the Vice President of Marketing and will be responsible for establishing and maintaining aggressive marketing solutions to fuel our growth and success. This role requires a strong generalist background combined with management experience and will work closely with team members across the company.

RESPONSIBILITIES:

  • Lead the creation, management, and enhancement of comprehensive marketing plans to drive awareness of the company’s offerings
  • Oversee audience acquisition efforts, including social media and in-person/online events
  • Responsible for ecommerce initiatives and meeting associated revenue goals
  • Oversee production of all marketing materials. Provide guidance and feedback on copy, design, and strategic direction to other marketing professionals within the organization
  • Partner with cross-functional teams to understand and address existing challenges and new opportunities
  • Partner with sales teams to provide resources that will aid the sales process
  • Ensure timely delivery of high-quality deliverables

REQUIREMENTS:

  • Bachelor’s degree
  • 5-8 years relevant work experience
  • Proven track record of success in creating and executing marketing campaigns
  • Ability and enthusiasm to build effective relationships with a wide range of people
  • Outstanding attention to detail and ability to manage multiple projects simultaneously
  • Willingness to contribute to marketing success via hands-on work
  • Strong problem-solving, collaboration, and critical thinking skills
  • Experience in the media and/or higher education sector preferred

Inside Higher Ed provides a competitive salary commensurate with experience as well as a generous slate of benefits and a convenient location in the heart of downtown DC. If you’re looking for an opportunity to work collaboratively with smart and dedicated colleagues, apply today and let us know why you’d be a great fit. 

HOW TO APPLY:

To apply, please email marketing at insidehighered dot com with your resume and a cover letter outlining your interest in this role and your salary requirements.

Inside Higher Ed is committed to diversity in the workplace and is an equal opportunity employer. We are unable to sponsor for this position. No contract or remote opportunities available.

B2C Marketing Manager

Inside Higher Ed is seeking an enthusiastic and hands-on marketing professional to drive the success of our consumer-facing products and services. We are in a period of rapid growth and the B2C Marketing Manager will be responsible for taking our fledgling B2C business and turbocharging it with their expertise and acumen.

RESPONSIBILITIES:

  • Own campaign planning and execution across multiple channels to meet B2C revenue goals
  • Collaborate with marketing team members to develop and deploy creative assets
  • Establish up-selling and cross-selling opportunities across portfolio of products and topic areas
  • Manage the marketing budget and related marketing resources for all B2C ads and campaigns
  • Maximize the performance of marketing channels through A/B testing, constant iteration, learning from data, and a healthy dose of creativity
  • Work with internal and external partners to establish and improve customer journeys
  • Use website analytics and sales data to observe patterns and improve KPIs
  • Provide guidance on best practices in ecommerce and B2C marketing

REQUIREMENTS:

  • Bachelor’s degree
  • 2-5 years relevant work experience
  • Data-driven mindset with a focus on getting things done and driving results
  • Intellectual curiosity for problem-solving and continuous improvement
  • Proven track record of success in creating growth strategies for ecommerce site and/or B2C brands
  • Expert with SEM and other paid tactics (e.g. Google Adwords, etc.). Social media and/or Google advertising certification(s) preferred (i.e. Blueprint, Skillshop, etc.)
  • Expert in conversion rate optimization tactics
  • Expert in SEO and organic search
  • Ability and enthusiasm to build effective relationships with a wide range of people
  • Outstanding attention to detail and ability to manage multiple projects simultaneously
  • Strong problem-solving, collaboration, and critical thinking skills

Inside Higher Ed provides a competitive salary commensurate with experience as well as a generous slate of benefits and a convenient location in the heart of downtown DC. If you’re looking for an opportunity to work collaboratively with smart and dedicated colleagues, apply today and let us know why you’d be a great fit. 

HOW TO APPLY:

To apply, please email marketing at insidehighered dot com with your resume and a cover letter outlining your interest in this role and your salary requirements.

Inside Higher Ed is committed to diversity in the workplace and is an equal opportunity employer. We are unable to sponsor for this position. No contract or remote opportunities available.

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