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I stopped by the local supermarket on the way home, to grab a few items we were getting low on. All in all, an uneventful trip. (Of course, if a trip to the grocery store can be considered eventful, that's probably not a good thing.)

Three things got my attention.

First, it's red kettle time once again. Not even Thanksgiving, but in these lean times the Salvation Army probably needs as early a start as they can get.

Third, when I was checking out the cashier scanned a special bar code. He said that the store was donating five cents to the local food bank because I had brought a reusable bag. I like that. And, from their perspective, a five cent donation is probably a better customer motivator than a five cent rebate would be.

But second (you thought I'd forgotten second, didn't you?), I about bit my tongue between the produce and the dried beans. Right up front on the raceway for maximum visibility was a chiller case advertising (and filled with) "fresh meals for your pets." I thought gourmet canned pet food was absurd, but this is absurder. If I had bitten my tongue, I probably would have yelped. As it was, I merely found myself speechless.

I just hope the person who came up with the idea isn't a Greenback alum.

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