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An article in The Los Angeles Times explores how the California State University System won an additional $97 million from the state this year. Much of the attention in the legislative session focused on the very public debate over funding for the University of California System. But Cal State took a more low-key approach, without threats of tuition increases. Instead, Cal State relied on lobbying by administrators, alumni, faculty members and students, creative use of social media, and also red "I Stand With CSU" socks (at right), which were popular with legislators.