Baylor U. Sues to Stop Alumni Group From Using Its Marks

Baylor University has escalated its longstanding fight with the Baylor Alumni Association, suing the group last week to force it to stop using the Baylor name and trademarks, The Waco Tribune-Herald reported. The university cut ties to the alumni group in 2009 and a deal that would have turned the association's alumni outreach efforts over to the university fell apart in September. The lawsuit seeks to limit the association's role to providing financial aid to students and to stop it from using the institution's name.