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The average assistant football coach at the National Collegiate Athletic Association's top competitive level saw his pay rise by 11 percent this year, and the total salaries of the assistant coaches for at least five programs rose above $3 million, USA Today reported. The article, the newspaper's third such survey of assistant coaches' pay, found an 18 percent increase over all since 2009 among assistant coaches at 97 institutions that compete in the Football Bowl Subdivision (the division has a total of 120 members, but many private universities refused to provide their salary data to USA Today). The top-paid assistant (earning $1.3 million) was at Auburn University, while Louisiana State University and the Universities of Alabama, Texas at Austin, Tennessee at Knoxville and Florida all paid their football assistants at least $3 million cumulatively.

By comparison, the average salary for professors rose 1.4 percent in 2010-11, the latest year for which data are available, according to the American Association of University Professors.