Taking Athletic Branding Seriously

Don't even think about calling Western Kentucky University "Western" in athletic discussions -- even if many loyal alumni and students have done so for years. The Lexington Herald-Leader reported that the university is among a number that are taking athletic branding more seriously than in the past. In Western Kentucky's case, the university wants to be known by its acronym, WKU. The University of Louisiana at Monroe has started a move to be called only ULM, not Monroe or UL Monroe. Similarly, the University of North Carolina at Asheville no longer wants any references to North Carolina-Asheville to include a hyphen.