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We’re Measuring Social Media Wrong

Why followers and engagement rate don’t matter, and how marketers should measure social media to better reflect campus priorities.

Transfer Today Isn’t Linear. Solutions Must Recognize That

Our notion of a transfer student must account for the fact that today’s students move in and out of institutions and different learning experiences.

3 Questions for Alt-Ac Jenae Cohn

On moving to a director of academic technology role during a pandemic.