Donors Pledge $1 for Each New Friend, Follower of Wisconsin-Madison

Donors who believe in social media have pledged $1 for each person (up to $50,000) who either friends the University of Wisconsin at Madison or its alumni association on Facebook, or who becomes a Twitter follower. Will Hsu, who graduated from UW-Madison in 2000 and is one of the donors, said that he views social media as "a powerful way for younger alums and current students to get connected and stay connected with the university.”