You have /5 articles left.
Sign up for a free account or log in.

Sign Up, It’s FREE

In today's Academic Minute, Amit Bhattacharjee, a professor of marketing at Dartmouth College’s Tuck School of Business, discusses the unintended consequences of a marketing plan that is too effective. Learn more about the Academic Minute here.

 

Next Story

The word Accepted followed by an asterisk on a black background
Opinion
Career Advice Conditionally Accepted
Competitive Academic Cultures Are Catalysts for Discrimination

Tania Ravaei recommends measures colleges should take to discourage racial resentment of the successes of members of

Written By

Scott Jaschik

More from Quick Takes

Police outside glass doors of a building at Columbia, with a throng of student protesters visible inside.
Quick Takes
Most Columbia Students Who Protested in Spring Remain in ‘Good Standing’
Student filling out FAFSA
Quick Takes
Education Dept.: No Batch Corrections for This FAFSA Cycle
Student walks up stairs to door, under tree
Quick Takes
Judge Dismisses Affirmative Action Suit Against UT Austin