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Senator Marco Rubio began to flesh out his higher education campaign plan on Wednesday with a major policy speech that featured some fighting words for traditional colleges.

"Within my first 100 days, I will bust this cartel by establishing a new accreditation process that welcomes low-cost, innovative providers," the Florida Republican and candidate for the Republican presidential nomination said in prepared statement.

The speech in Chicago built on related proposals Rubio has pushed in the Senate. He cited student debt levels and the lack of workforce relevance of degree programs as reasons to create a new accreditation pathway for upstart providers. "This would expose higher education to the market forces of choice and competition," he said, "which would prompt a revolution driven by the needs of students -- just as the needs of consumers drive the progress of every other industry in our economy."

Rubio also mentioned a bipartisan bill he previously co-sponsored that would give prospective students and parents detailed information on how much graduates in academic programs at individual colleges could expect to make.