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College bookstores looking to lure students back from Amazon and other online retailers may want to consider meeting them where they are -- on their smartphones, according to a survey conducted by OnCampus Research, the research arm of the National Association of College Stores. Smartphones are in virtually every student's pocket (97 percent), and 40 percent of surveyed students said they would consider downloading an app from their college bookstore. About half of the respondents (48 percent) said they would sign up for text message alerts notifying them of sales and other promotions. College bookstores may also want to redesign their websites. The most important feature (69 percent) students look for when shopping online, according to the report, is a mobile-friendly website.
