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Your Institution Is Only Distinctive If Others Take Notice
Marketing leaders can help bring a needed market orientation to institutional strategy setting.
COVID Lawsuits Plague Colleges
Trends are emerging in the wave of court cases stemming from the shift to remote learning in 2020, Lisa Gerson and Michael Ferrara write.
Anxiety, Anticipation and Preparation for AI in Higher Ed
In the whirlwind of developments regarding AI, we must move from anxiety to anticipation and preparation for what the future portends.
10 Takeaways for All MarComm Professionals From AMA 2023
Trust, change and culture: reflections on higher ed marketing trends from the biggest conference of the year.
Coping With the Challenge of Constant Change
How can make our work each day effective, Jaynie C. Mitchell asks, when we aren’t sure how the end of that day will shift our journey from where we started?
Measuring Censorship Is Hard, and Stopping It May Be Harder
Censorship often comes from scientists themselves, driven by laudable motives, Musa al-Gharbi and Nicole Barbaro write.
Why Higher Ed Needs to Be Disrupted
But not through the disruptions that the disrupters tout.