Blogs

The virtual 2020 AMA Symposium for the Marketing of Higher Education underscored higher ed marketers are drowning in a sea of sameness. A select few are breaking through.

There may not be classes, but the campus is still open, and so the staff are expected to be at work.

How to ensure that institutions improve instructional quality and effectiveness and enhance equity and academic and postgraduation outcomes.

A reminder of a basic truth.

Will you join us?

How we conduct ourselves and do our work matters.

As we prepare to launch another semester mostly online, we are better informed than we were in the spring and fall semesters. From experiences with rapidly applied pedagogies to better understanding of how our students’ radically altered lives impact their learning, we must adapt.

When less can be more.