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Rebranding a University

jcpenney, formerly J.C. Penney, is generating a lot of buzz this year. Forbes reports that company officials are revising their pricing, changing their logo, and redesigning the inside of their stores. They are trying to remain competitive by reinventing their brand. Higher education institutions are doing this as well.

Disputing the "Shiny Objects" Thesis

According to James A. Roberts, professor of marketing at Baylor, we have evolved into a nation of irresponsible spenders. The central thesis of Shiny Objects is that many of us have replaced traditional values of community, family, and hard work with those of thoughtless consumption.

The Chaos of Being Young, Black, and Female – Before and After the Apocalypse

Nalo Hopkinson's latest YA novel, The Chaos, is a moving and fantastical examination of race, gender, bullying, slut-shaming, and identity.

On Not Sending The Kid to College

My son graduated from high school almost one year ago. He opted not to go to college. Of course, the economy makes this a particularly challenging time for a young kid with no work experience and no college degree.

Who is 'College Material'?

Elizabeth's April 25 post about Nick's uncertain academic future moved me strongly, in part because of the excellent writing and in part because we have had many of those nail-biting moments in Ben's history. He is one of those students who seems destined to give teachers TMJ; a gifted underachiever, as his mother was before him.

My Driving Buddy

This is the season. Winter gray is replaced by the color of spring and the blank spots on my schedule are filled with more and more end of the semester, as well as end of the academic year, activities. Plus my school board activities also escalate as the Board works to provide a clear understanding of the proposed budget before the community votes and hopefully approves the budget.

What’s New at University of Venus? Week Ending 28 April 2012

What’s New at UVenus: Sarah Emily Duff at UVenus at the Guardian with Dispatches From South Africa: Making the Case...

On the Possibilities of Failure

My semester has ended with its usual whimper.