Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

July 9, 2019 - 3:00am
As marketers we need to ensure our vocabulary meets audiences where they are and delivers on their expectations, because more often than not, there’s little time to explain.
July 2, 2019 - 2:55am
Addressing marketing challenges with diminishing resources may tempt your team to hunker down and pound out the work. But today, impressionable young leaders need the very best performance you and your crew can muster.
June 25, 2019 - 3:00am
The role of digitally altered images in college admissions.
June 13, 2019 - 3:00am
Great design and cool technology alone don’t make a higher ed website great. They’re wasted if the site isn’t getting results.
May 21, 2019 - 3:00am
It’s never too early to start talking to your stakeholders about an upcoming web redesign or migration project.
May 16, 2019 - 3:00am
At this moment in higher education history, when achieving revenue goals has never been more consequential to more institutions, is being perceived as different than your primary competitors all it takes to win?
April 18, 2019 - 3:00am
We launched a digital storytelling project. Here’s what we learned.
April 16, 2019 - 3:00am
Finding the right students for your institution demands marketing that conveys both facts and feelings.
April 9, 2019 - 3:00am
This week our team encountered a sustainability win for a major consumer brand, and an ironic fail for a respected higher education icon. The resulting inspiration is too good not to share.
April 4, 2019 - 3:00am
Marketing and communications staff can help to move their institutions toward embracing digital business thinking and practices

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Leadership Series - Past Events

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