Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

September 12, 2019 - 6:00am
There’s often a huge difference between the two figures. That’s finally starting to change.
September 10, 2019 - 2:59am
From D1 to D3, athletic programs drive a lot of interest in colleges and universities. Embrace it, and find ways to let athletics showcase your institutional brand.
August 29, 2019 - 3:00am
While today’s marketing communications landscape is challenging for higher ed, there are new opportunities to build an inside/outside team to meet the challenges.
August 27, 2019 - 3:00am
An enduring brand strategy requires more than just stakeholder buy-in.
August 22, 2019 - 8:50am
It’s likely not your students. But maybe it should be.
August 22, 2019 - 7:00am
Despite the occasional challenges, creating a partnership between fundraising and marketing is essential.
August 14, 2019 - 2:30pm
For an institutional branding effort to succeed, presidents must provide leadership and champion the cultural change that breathes life into a brand foundation
August 13, 2019 - 2:58am
Ensuring ROI on your institution’s communications and marketing requires leadership -- and buy-in.
July 26, 2019 - 3:00am
Sustaining your institution’s reputation requires vigilance in the era of disruption and distraction.
July 11, 2019 - 3:00am
Managing a university website without governance is like trying to manage gunslingers in the Wild West. You need a sheriff, deputies and basic laws to clear things up. Saddle up and hang on.

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Leadership Series - Past Events

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Transcripts available upon request. Email [email protected] for assistance.

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IHE NOW - Past Events

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