Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

June 4, 2015 - 12:32am
In an environment where we all must do more with less, it’s time to be more strategic. After all, media successes are not measured by the number of press releases issued.
June 2, 2015 - 1:31am
Gettysburg College's Paul Redfern argues that chief marketing officers who limit their scope to promotion will miss opportunities for distinction unless they are involved in product development conversations. 
May 28, 2015 - 3:00am
Five reasons universities should look inside first for creative communications. Guest blogger David Baker makes the case for building and keeping talent on campus. 
May 25, 2015 - 7:51pm
Experienced marketers in higher ed, 76 percent of whom have led a brand strategy project at their institution, offer some thoughts about engaging their communities in developing and rolling a brand strategy.
May 21, 2015 - 3:00am
It’s time to break the cycle of copycat crises.
May 19, 2015 - 3:00am
Today, it's essential for college and university marketers and communicators to be connected to each other -- and to their communities.
May 13, 2015 - 9:53pm
What we hope to accomplish on our new higher ed marketing blog.

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