Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

January 9, 2020 - 3:00am
A broader view of alumni engagement requires openness to new organizational models that will best support and mobilize alumni to advance an institution’s goals.
December 19, 2019 - 3:00am
Your school's academic experience must align with your institutional brand in ways that surprise, inspire and delight your audiences.
November 25, 2019 - 3:00am
Advice about the role that marketing and communications can play in response to the potential opportunities and threats.
November 19, 2019 - 3:00am
Developing search engine-optimized content is essential for institutions as organic search traffic continues to grow.
November 15, 2019 - 2:59am
How to best leverage your institution’s chief officer.
November 7, 2019 - 3:00am
For an institutional branding effort to succeed, cabinet members must follow their president’s lead and champion the cultural change across the campus that breathes life into a brand foundation.
October 24, 2019 - 3:00am
Communications in a polarized and politicized academic environment.
October 1, 2019 - 3:00am
If likes, comments and shares are your goal, understanding audience and platform culture can lead to better engagement.
September 26, 2019 - 3:00am
Before you jump into Reddit, get familiar with these rules of engagement.
September 18, 2019 - 7:30am
There’s actionable data gathered every time someone visits your institution’s website — but where to begin? Here are three steps to get your web analytics in order.

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Leadership Series - Past Events

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Captioning for the deaf and hard of hearing is provided by CaptionAccess for all Inside Higher Ed webcasts.
Transcripts available upon request. Email [email protected] for assistance.

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IHE NOW - Past Events

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