Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

May 8, 2020 - 3:00am
How students perceive social media ads and what that means for enrollment management marketers.
May 5, 2020 - 3:00am
Embrace the camera and entertain your students (in your sweatpants).
April 21, 2020 - 3:00am
Marketers everywhere are figuring out how to adjust to the rapid changes caused by COVID-19. Higher ed marketers are no exception. Here are some things to think about as you develop marketing communications during this time.
April 14, 2020 - 1:15pm
Among the key questions for marketing leaders in planning for the financial ramifications of COVID-19 -- is marketing at your institution output-oriented or outcomes-oriented?
April 10, 2020 - 3:00am
Four ways to connect with current and prospective students while navigating the unknowns of COVID-19.
April 7, 2020 - 3:00am
Communicators and marketers can help academics prioritize their digital communications presence. The Thinkers50 top management experts serve as a valuable reference point.
April 2, 2020 - 3:00am
If the comments from faculty on Reddit.com are any indication, university brands are in for a rough ride.
March 31, 2020 - 3:00am
The surge in volume of faculty and administrator opinion pieces means competition for highly coveted op-ed pages is higher than ever.
March 26, 2020 - 12:00pm
How to turn your in-person events virtual on a dime.
March 19, 2020 - 3:00am
Here are time-tested tips for team leaders who want to up their virtual meeting-leading games.

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