Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

February 21, 2018 - 3:00am
Sweating your brand’s small stuff for consistency and credibility.
February 13, 2018 - 3:00am
Digital platforms and channels offer marketers jaw-dropping opportunity for efficiently targeting and managing your media campaigns. But are your approval protocols and business operations compromising your media strategy’s success?
February 7, 2018 - 12:00pm
But as a result of recent changes at Facebook, higher ed social media strategists will have to work harder for their content to reach stakeholders
February 6, 2018 - 3:00am
How, if and when to push good news during a crisis
January 30, 2018 - 3:00am
A good social listening program extends far beyond checking social to see what people are saying, or tallying vanity metrics to validate a particular approach to content.
January 25, 2018 - 9:00am
Do's and don'ts for announcing leadership changes .
January 25, 2018 - 3:00am
Your team is larger than it appears.
January 23, 2018 - 3:00am
A comprehensive review of your marketing communications efforts can strengthen your institution’s image and story.
January 19, 2018 - 2:56am
How Emergency Alerts Should Work 
January 17, 2018 - 3:05am
Ready to redo your college or university website? Think about it in the context of your whole digital ecosystem.

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