Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

January 23, 2020 - 3:00am
The start of a new year (and a new decade, depending on how you look at it) provides a great opportunity to get back to the basics of communication. Here are some simple rules to guide your communications in 2020.
January 16, 2020 - 3:00am
You’ve launched a new site, and it’s exceeding expectations. Prepare for the real work to start.
January 14, 2020 - 3:00am
Read over all your text carefully if you don’t want to be pubicly embarrassed.
January 9, 2020 - 3:00am
A broader view of alumni engagement requires openness to new organizational models that will best support and mobilize alumni to advance an institution’s goals.
December 19, 2019 - 3:00am
Your school's academic experience must align with your institutional brand in ways that surprise, inspire and delight your audiences.
November 25, 2019 - 3:00am
Advice about the role that marketing and communications can play in response to the potential opportunities and threats.
November 19, 2019 - 3:00am
Developing search engine-optimized content is essential for institutions as organic search traffic continues to grow.
November 15, 2019 - 2:59am
How to best leverage your institution’s chief officer.
November 7, 2019 - 3:00am
For an institutional branding effort to succeed, cabinet members must follow their president’s lead and champion the cultural change across the campus that breathes life into a brand foundation.
October 24, 2019 - 3:00am
Communications in a polarized and politicized academic environment.

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