Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

October 20, 2020 - 3:00am
Tips for using language effectively in crisis communications.
October 1, 2020 - 3:00am
It should be easy for visitors to find information about campus reopening and COVID-19 information from your homepage and on-site search.
September 28, 2020 - 3:00am
The immediacy of the web can be a quality killer, and we don’t give campus web editors the time or support they need to craft succinct, compelling web content.
September 24, 2020 - 3:00am
Why colleges and universities must explain their purpose and value -- even during a pandemic.
September 15, 2020 - 3:00am
Higher ed marketing leaders should indeed use this disruptive moment to imagine voraciously, but don’t overlook the significance of incremental, momentum-building change.
September 11, 2020 - 3:00am
Now is the time to focus your attention on creating human-centered brand stories to help your institution thrive during the “new normal” and beyond.
August 10, 2020 - 3:00am
COVID-19 pandemic requires fresh thinking for fall "travel."
August 5, 2020 - 3:00am
Colleges and universities sometimes struggle to find their unique voice and tell compelling stories. If you are telling a story, are people paying attention? Are you cutting through the clutter?
July 1, 2020 - 3:00am
Focus, transparency and a return to core principles lay the foundation for real change.
June 4, 2020 - 3:00am
Tips for moving the student experience online.

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