Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

August 5, 2020 - 3:00am
Colleges and universities sometimes struggle to find their unique voice and tell compelling stories. If you are telling a story, are people paying attention? Are you cutting through the clutter?
July 1, 2020 - 3:00am
Focus, transparency and a return to core principles lay the foundation for real change.
June 4, 2020 - 3:00am
Tips for moving the student experience online.
May 28, 2020 - 3:00am
The playbook around digital content is being rewritten. Sometimes you just have to get information out there and get it out there fast.
May 27, 2020 - 3:00am
Tips for communicators struggling to balance pandemic communications with other institutional news.
May 19, 2020 - 3:00pm
Ideas for developing a meaningful brand during Covid-19 and beyond.
May 8, 2020 - 3:00am
How students perceive social media ads and what that means for enrollment management marketers.
May 5, 2020 - 3:00am
Embrace the camera and entertain your students (in your sweatpants).
April 21, 2020 - 3:00am
Marketers everywhere are figuring out how to adjust to the rapid changes caused by COVID-19. Higher ed marketers are no exception. Here are some things to think about as you develop marketing communications during this time.
April 14, 2020 - 1:15pm
Among the key questions for marketing leaders in planning for the financial ramifications of COVID-19 -- is marketing at your institution output-oriented or outcomes-oriented?


In this highly interactive daylong event, college leaders will examine the transfer process and explore how it can be improved.

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Transcripts available upon request. Email [email protected] for assistance.

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