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Increasing Success with Op-Eds

Tips for taking advantage of opinion opportunities.

A CMO’s Thoughts on 'Why Your Department Needs Social Media'

Paul Redfern advocates for an integrated marketing solution when it comes to your academic department's social media presence.

Tell Internal Audiences First

Faculty, staff and students should hear important news from campus leaders, not just the media.

Customer Service Is Not A Four-Letter Word ...

... Even in higher ed. Deb Maue shares fives ways you can improve your institution's customer service.

Social Media: You're Probably Doing it Wrong

Deciphering why your prospective students aren't yet engaged and tips for reaching them.

Stories Matter, So Make Yours Better

Tim Jones shares five ideas to help you find better stories and improve your brand narrative.

The Dangers of Collaboration and Consensus

Reclaim the true meanings of these terms to avoid power dynamics and politics.

Applying Microeconomic Theory to Marketing Practice

If you think the cost of developing a shared brand across your campus is pricey, consider the opportunity cost of not doing so.