News, Views and Careers for All of Higher Education
April 3, 2006
When my children were applying to college three and six years ago, I sputtered and railed against the College Board, which seemed to talk to my children like a scolding grandparent.
Don’t know where you’re applying at test time? No free score reports for you. Want scores forwarded promptly? Costs extra. Think you’re ready for the test? Better buy one more manual from us. This was Little Red Riding Hood’s grandma with big teeth.
I’m over that now. The College Board has softened some policies and offered free guidance, but more to the point, my kids are settled in college. The college application process would be out of my life entirely, except that I was asked to help write a book on the subject. Because of that project, I’m still curious.
What bugs parents now?
I report to you from the front lines of a town that produces many good applicants. Davis, California, is an educated, affluent community, a college town, where 65 percent of our high school graduates go on to four-year institutions.
Interviews of parents for my book, plus a dozen conversations with parents of this year’s seniors, yielded some frustrations I anticipated and one real surprise.
Dealing With Organizations
Like parents all over the country, my interviewees are nervous about the new essay required by the College Board.
“What’s a good score now?” is a typical question. “And how much do colleges count it?” Parents would like a real answer, something more specific than “we will consider each applicant’s best composite score, and — where available — their writing score” (Dartmouth College Web site).
The Common Application (which is not produced by the ubiquitous College Board) provokes parental anxiety, too. You’d think that an application that allows students to fill out the questions only once and write only one essay would inspire nothing but joy and gratitude. Indeed, some of the remarks I heard from parents sounded like testimonials ("wonderful” “easy to use"), but one problem surfaced repeatedly.
It might be called “miss-labeling” The common application is “common” because 300 colleges use it, but it is not common in the sense parents expect. It is not used identically by all colleges. For example, some institutions require application fees to be mailed in separately; sometimes you can pay online. This can be confusing, but it’s a relatively minor detail.
More serious is the significant amount of additional material required by many institutions. They request extra essays, some short, some long. Some can be submitted via computer, some not. Students often fashion careful answers and then discover they won’t fit in the space provided.
The most serious discomfort parents feel about the Common Application comes when they note discrepancies between the college’s “own” application and the Common Ap. This is not the sort of thing that agitates teenagers, but it puts parents into a conundrum. Is it better to fill out the college’s own application? Might that indicate greater interest? (Tuned-in parents have heard that “demonstrated interest” may count.)
Pushing their children to do the work of a second application, on nothing more than the hunch that it might count more, is not the sort of task that endears parents to children, or the reverse.
Still, the problem wouldn’t have loomed large back in the days when most students applied to only a few places. Now, thanks to a growing population of college applicants, U.S. News rankings, and other factors, competition for “name” schools has become intense, leading to the grim advice, “Since you may not get in, apply widely.”
When a student is filling out five applications to “reach” colleges, five to “good possibilities” and at least two to “safeties", extra essays, disparate payment systems, and space-limited Web sites can provoke the sort of blow up that parents dread during the last year at home with their child.
And the tension that fills homes during the month of April is palpable as students try to make up their minds which college to attend and parents (let’s admit it) try to influence them. It doesn’t help that colleges have greatly increased the size of their waiting lists, in many cases without informing applicants. How many parents and students get their hopes up when they shouldn’t?
Seeking a “Good Fit”
I see no way for test makers, common application designers and colleges themselves to end college frenzy, but I believe they could make it easier to help parents and students find the elusive “good fit.”
As one parent put it, “It’s hard to discover what I need to know. Like when I’m buying a car, I don’t know much about it so I say, ‘we want low mileage’, but is that really the most important thing? How do I get that next tier of information? For example, my son and I know the college has a psychology department, but is it average, good, or exceptional? How do we find out?”
Colleges should never stop recommending the visit, even though it forces some families to stretch. Says one counselor I interviewed, “If you want to discover the best fit for your kid, it’s hard without hitting the road and looking. The Internet has put people into a passive viewing situation. They think they know the college, and they don’t. Kids need to visit and look. They need to say, ‘this feels right to me.’”
Colleges also need to be honest about what distinguishes them from others. The one thing I remember from the glossy brochures my children received was that they all looked alike.
Of course, adding college visits to the already jam-packed junior and senior years can be an additional burden, not only financially, but it in terms of stress and time. As I spoke with parents, the cry I heard most often was for something colleges can’t be expected to provide: empathy for the pressures parents and children face in their last years of high school.
“Everything happens at the same time,” said one parent.
“What about the college application process drives me crazy?” asked another, rephrasing my question. “Dealing with my son.”
The Big Surprise
But if parents complained about inconsistencies in the application process, pressure on and from their students, and the vagaries of applying for financial aid, all of which I expected, what surprised me?
Not a single parent said that he or she was angry at “the whole system", complex, demanding, and full of pressure as it is.
Why not?
One interviewee provided an important clue.
“At the information session for parents at Davis High School, the big message from the counselors was ‘you have to let your student do it’, meaning that parents should stay out of the application process. I was sitting next to parents who had been through this with older kids. They sputtered. They rolled their eyes. They told me there was no way they could leave this to their kids to figure out. Too complicated. Too much at stake. Can students manage it all by themselves? No.”
Parents today expect the process of applying to college to be difficult for their children and they expect to help.
That last part pleases them.
They’re happy with a system that requires them to be involved because that’s what they want in the first place. They want to be able to influence the child in what they view as the best direction. This may not be an ideal way for children to grow up and assume adult responsibility, but that’s the situation we’ve got.
Interestingly, the enthusiasm parents have for being involved leads them to an insight they might not have reached in any other way.
“My heart goes out to those kids who are first-generation college,” said one parent. “I don’t know what happens to those kids.”
As they madly participate in efforts to increase the chances that their own children get in, some application-savvy parents are aware of who gets left out.
Colleges, it’s still up to you to find and help those students.
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Interesting piece. I am unclear as to what the “big surprise” was, specifically. Did you find it surprising that parents actually want to be involved in this complicated, complex, and confusing process; was it a surprise that some students are at a disadvantage because they lack guidance; or was it a surprise that the more advantaged parents were aware of their position and recognized that some populations were disadvantaged? Quite frankly, I find none of these surprising.
Bob McCullough, Dir. Mrkt & Comm; UG Admission at Case Western Reserve University, at 9:15 am EDT on April 3, 2006
Marion,
What parents and students need to know is that they msut start early in the process. Unfortunately virtually all schools systems take a very passive approach to the college process. The schools will provide a brief introduction in the junior year which will generally consist of a discusssion on SAT exam taking and a cursory look at colleges. This will be followed up by a “financial aid” night held in January or February of the senior year. This will generally involve a financial aid officer from a local college review (drone) line by line a FAFSA application.
This college education process must start as a Freshman and parents must take an active role. Unfortunately my experience has been that less than 10% of parents even attend these school sponsored events probably due to their reputation.
What parents want to be told is that they CAN AFFORD to send their children to college and what they want to know is, how do we pay for it. When colleges and high schools begin to show families how to pay for college without RELYING on financial aid the anxiety levels of parents and students will be reduced. For those families that will qualify for need based aid they need to be encouraged to apply and educated on the process in the sophmore of at the latest junior year. Preparing for college can be a great opportunity for parents and kids to share ideas, stimulate conversation and celebrate their decisions.
High schools that begin a program early to educate their students will have more motivated students and a larger percentage furthering their education. Colleges that offer a program to prospective families on how to pay for college will see increased enrollment, higher retention and better use of their financial aid resources.
Jack Girvan, Founder at Educational Funding Consultants LLC, at 9:55 am EDT on April 3, 2006
It just goes to show that no matter how hard you try to compete with the Jones family, they will always find some way to get ahead of you. It is nice to hear how the soccer moms of America are so “aware” of hard it might be for first generation students. And we would be surprised if people did not demand that colleges do more to help students in the application process. Just don’t ask the entitled sons and daughters of the upper middle class to stop competing for the status of being admitted to a really “good” school even if they can’t tell from the brochures if the psychology department is good.
Chicken Little comes to mind here. You might read that story before you buy the book being promoted here.
karl laves, assistant director, counseling center, at 9:55 am EDT on April 3, 2006
While I enjoyed Ms. Franck’s book, and indeed interviewed her co-author for my blog on college admissions resources aimed at parents and students, I have to take exception to her suggestion that it is difficult for parents and students to find information to help them sort out college options.
The problem isn’t a dearth of information. There are literally thousands of useful and reliable resources available on the internet and bookstores to help students and parents through the process of finding and applying to college. Parents and students can find these resources with a few google searches and a trip to the local library. Many colleges and universities also do an excellent job of sharing information with students and parents about their educational offerings and how they make admissions decisions.
If a dearth of information isn’t the problem, what is? Simple. The media has created a great deal of histeria around the college admissions process. If you read any newspaper article on college admissions, you’ll quickly find yourself starting to believe that it is absolutely impossible to get into ANY college these days. The media fails to report that there are over 2,600 4-year colleges in the U.S., and of those, only about 135 accept fewer than 50 percent of applicants. The rest — including hundreds of excellent schools where one can get a terrific education — accept more students than they turn away.
Unfortunately, many parents (more so than students I have found)have fallen into the media-induced frenzy of equating selectivity with quality. They don’t want information on a broad range of options in order to find the best fit for their child — they only want to know the “secret formula” that will get little Johnny or Sally into Harvard, Yale, or UC Berkeley. And, they are frustrated when they discover there is no “secret formula” that will guarantee admissions to schools that reject more applicants than they accept.
Through my blog and discussion forum, I’ve talked to literally thousands of parents and students. They are almost always surprised when I point them towards schools they may not have yet heard of, but which they discover do a great job of educating students yet aren’t impossible to get into. Once they start to see that there are other options out there, they become more open to actually learning how to use the many information resources available to help them sort through all of the options. They also become less focused on finding the “secret” to admissions, and more focused on the secret to finding a great school for their children, whether it turns out to be one of the most selective schools in the country, or a less selective but excellent liberal arts college in the Midwest.
What’s really driving parents crazy is media-induced panic based on selective reality, and the snobbery of many parents who believe only a certain few colleges are “good enough” for their little darlings.
Carolyn Lawrence, AdmissionsAdvice.com, at 11:45 am EDT on April 3, 2006
Thank you Carolyn.
Next please consider blogging the topic: “How navigating the complexities of locating a college, arranging financing, getting pre-ACT/SAT test preparation help, dealing with ambiguous situations, turning disappointments into opportunities, etc. can all be good tests for the real world”
(sub-text: “and yes parental units, it can be educational for Jr. or Suzie to do most of the leg-work him or herself")
Dr. F. Gump, at 3:10 pm EDT on April 3, 2006
I teach at one of the most selective private universities in the South—a school that any of those working-class kids would give their left arms to attend. And yet, I still hear complaints from students that they had to “settle” for this university because they didn’t get into their first choice (or any of their top ten schools, sometimes). And of course, they then proceed to blame it on minorities, affirmative action, unfair-treatment, or some other excuse for their disappointment. I’m always torn between two responses: On the one hand, YOU’RE AT AN ELITE UNIVERSITY, you ungrateful wretches! On the other hand, MAYBE YOU DIDN’T EARN admission to Harvard, Yale, or Berkeley!
Parents and students alike assume that good grades, lots of activites, wealth, or social class somehow entitles them to the best of everything, including that elite education. Not surprisingly, they often aim too high, too narrowly, or without any sense of appreciation for what they can actually accomplish at the schools that accept them. As one writer above notes, they want a “secret formula” for getting what they want, not what they deserve or can manage, either financially or academically. Not everyone gets to go to Berkeley—if they did, it wouldn’t be Berkeley.
Part of this is a result of media-hype, college-hype, prep-service hype, etc.—but just as often it’s part of the sense of entitlement cultivated by todays middle-class families. They scorn minorities who demand (much more needed) entitlements, but fail to acknowledge their own expectation of the same. The fact is, many of my students might “deserve” to go to Berkeley—they have the intelligence, the discipline, and the attitude to do well at any school. But typically, it’s not those complaining the loudest who demonstrate such ability.
If parents and students alike were honest in their assessment of themselves, willing to explore a full-range of options, and concerned about something other than prestige or social opportunities, they’d probably find many “good fits” out there, particularly among small liberal arts colleges, good state schools, and even religiously-affiliated schools (if they share that affiliation or are comfortable with it).
Earl Grey, at 4:10 pm EDT on April 3, 2006
“The problem isn’t a dearth of information. There are literally thousands of useful and reliable resources available on the internet and bookstores to help students and parents through the process of finding and applying to college”
You’re right that the lack of information is not a problem — the problem is the wealth of information. There is no way a family can process “literally thousands” of resources. When my son was applying to colleges, rank was not the most important aspect to me, but I didn’t know much more than he did about how to evaluate a school based on the glossy brochures and information on the web.
Tricia, at 4:10 pm EDT on April 3, 2006
“My heart goes out to those kids who are first-generation college,” said one parent. ‘I don’t know what happens to those kids.’”
Many years ago I was one of those kids with the disadvantage that my parents were solidly lower middle class but didn’t have any sense that one college was better than another. I had excellent SAT’s of over 1400 and would graduate first in my college prep, religious high school. But the application fee was a hardship so that I applied to only a few schools; a trip to visit colleges, as the author suggests, was out of the question for the reason of both time and money.
While I did all right for myself with an eventual doctorate from an Ivy League school, I continue to be very sympathetic to the barriers that the “system” puts in place for very bright but poor or naive students. Some are subtle such as the fact that my local high school requires PowerPoint assignments from students whose families don’t own computers. Others are more obvious such that a $50 application fee may not be a trivial expense for many parents.
Bob Holley, at 8:05 am EDT on April 4, 2006
Marion,
Here’s something about the college application process that bugs me. Three years ago, when my brother was applying to college, he applied to several small New England area liberal arts colleges. In March, before acceptance letters were mailed, he received a letter from his first choice college saying that he was being considered for a pre-freshman summer science research program, and that he should fill out the application and write an additional essay explaining why he wanted to be in the program. Well, my brother was elated, did the additional work, and waited for his acceptance letter. A week later he was rejected from his first choice college.
Talk about confusing and sending mixed signals! Have other families encountered this? I suspected at the time that the college in question simply trying to get an additional writing sample. Whatever happened, the process was certainly mystifying for my brother and my parents, who couldn’t understand why he was selected to apply for the special program while being rejected from the college less than two weeks later.
Rebecca, grad student at Harvard University, at 1:30 pm EDT on April 4, 2006
I’m glad someone is addressing these things and, although I don’t usually respond, I wanted to comment on this article. Yes, finding the right college, and then getting in, is a huge challenge. But, as other writers have noted, in the real/adult world, you don’t always get what you want or have worked for. The biggest problem with finding “the right school” is that the person deciding on which school to go through is not a fully formed individual! What drives me crazy is that, as a parent, I am being asked to make a $100k committment over four years (yes, that is to a state school) for someone who can’t decide what to wear to school and stick to it for a half an hour! My daughter being one of those who will have to “settle” for Berkeley, I am wondering how this high bar will effect her younger sister!
Rebecca Hollingsworth, at 1:40 pm EDT on April 4, 2006
I applied to college a year ago. I went to boarding school, and I didn’t get to see my parents very often, and for the most part they stayed out of the college application process, unless I needed money for application fees and traveling for visits. The summer before senior year we went to New England and looked at the schools I was interested in; but after that, my parents pretty much stayed out of my hair. I got the essays written, the applications filled out, and barely knew my college guidence counselor’s name. When my teacher recommendations didn’t arrive at one of the schools in time, I was the one who tracked down my teachers and reminded them to send them. I never took a SAT prep course, in fact, I never even took the PSAT, and I never bought one of those books that’s supposed to help you ace the test.
My point is that I feel like a lot of the college application process is extremely hyped up. My parents never proofread my essays or helped me write resumes. They didn’t go to any of the meetings at school. I got into 7 of the 8 schools I applied to and picked which one I wanted to go to without being pressured one way or another by my parents. We’re all for the most part happy with where I am and I feel very fortunate that I managed to actually get through the application process, which is so daunting that it really discourages certain students from applying (like my high school roommate, who got so overwhelmed that she wouldn’t even apply to one school).
I feel like because I went through the whole process almost by myself I learned a lot more about what I wanted in a school, and because my parents were so low key about the whole thing I didn’t worry too much about being rejected. I knew I would get in somewhere, and I did, and although I put forth a lot of effort, I didn’t go crazy. College Board freaked me out and I think I went to their website once, to send SAT scores.
One thing that really needs to be emphasized to parents and students is that there are hundreds of thousands of schools in the country, and even more if you could the rest of the world, and you’re going to get into one of them. I wrote that down and put it on my wall, more for my roommate’s benefit than my own, but I think that it really did help me through the process. I think what we need to be focusing on more is not the hype, but the amount of aid that students are able to recieve. Apart from my roommate, the only people I know from high school who did not go to college are those who couldn’t get enough financial aid. I think the biggest problem with the college application process is the monetary one; how can you pay application fees, visit colleges an interview in person if you can’t afford to take days off work? And if you can’t afford to properly apply to college-I know there are fee waivers, but there’s really no way that you can get someone to pay for your campus visits-, how are you expected to be able to pay for it? If you are daunted by the cost of admissions visits, application fees, and SAT prep courses, I can see how you may also be discouraged from even bothering to apply to college at all.
Roxi, Hampshire College, at 4:00 pm EDT on April 4, 2006
From finishing this process one year ago, I can tell you a few things with certainty: most parents will not do their homework on colleges. They want the high schools, the universities, the magazines, private counselors—anybody or anything to impart knowledge on college admissions w/o actually working on it! Too obvious are the parents who ask questions at open houses or tours which are more than covered in the manual or on the internet. Can’t imagine how that works out, considering the apples don’t fall far from the trees.
kathy, at 5:00 am EDT on June 15, 2006
Would anyone give their 17 year old student 100 to 200 thousand dollars and tell them to choose what ever college they wanted for four years without being involved in the process? Does any guidence counselor really care where your child ends up? The parents who are paying the bills should realistically consider what their child’s potential is and investigate their options throughly, unless you don’t care about money or their child.
Corita, at 11:35 am EDT on June 15, 2006
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College Applications & Frustrations
Marion,
Thanks for your summary of your study—it’s helpful to be aware of such a tool and I’m ordering it today. The big surprise for me was your “big surprise.” This past Friday I spoke to educators from a few colleges on the University of Houston Campus—all there because of their interest in student success and in, part, because of McGraw-Hill’s generosity. They want these students to succeed once they reach college. As we discussed Strauss and Howe’s new text, Millennials and the Pop Culture, a few noted that the book (though very helpful) seemed to describe a different profile than the students that come to some of their campuses. These students (not necessarily at the U. of H.) are on the other side of the digital divide. In your IHE article above you cite interviews with a dozen or so parents, and it appears that you interviewed those from affluent areas. My main question is whether your book represents select schools (Dart.)or the majority. Noting that JB published this text, I’m looking forward to reading it and assume these aspects are covered. Thanks for sharing your research. JP
Jerry Pattengale, AVP for Scholarship & Grants at Indiana Wesleyan University, at 7:55 am EDT on April 3, 2006