News, Views and Careers for All of Higher Education
Feb. 28, 2006
A friend who has been a high school counselor and college admissions officer for the past 25 years recently asked me how I would change selective college admissions practices. As the parent of two children who have played in the college admissions sweepstakes, the last in 2004-5, I found this request rather refreshing. Nobody ever asks parents, the people who pay the bills and bear ultimate responsibility for their children’s well-being, what they think of the current process. Nor, for that matter, do they appear to ask the students.
To the extent anyone in academe is talking about the scandalous commercialization of admissions and the consequent erosion of educational values and integrity, it seems to be the admissions community talking to itself. In this conversation, parents are sometimes viewed pejoratively as part of the problem — or even worse, the cause of the problem.
The stereotype condescendingly invoked is a classic of the psychobabble mode: neurotic, striving, over-involved Baby Boom parents mercilessly push their hapless children to achieve at ever higher levels so parents can validate themselves and their social status through their offsprings’ admission to prestigious colleges, preferably those very high in the U.S. News and World Report rankings. As with most stereotypes, this is a convenient and self-serving extrapolation from the behavior of a small group of people, designed to misrepresent, belittle and dismiss the larger group.
While there is certainly enough blame to go around for the current admissions frenzy, primary responsibility rests squarely with the colleges and universities, which seem unwilling to own up to the predictable consequences of their own behavior. To wit:
Under these circumstances, when parents help their children game the selective college admissions system, they are exhibiting a perfectly rational response to a commercialized and manipulated process that is anything but transparent, not of their making, and not within their capacity to change. Baby Boomers, the most highly educated generation in history, learned well at their colleges and universities how to question, analyze and take action. They recognize a market when they see one. That they now bring these skills to bear on behalf of their children should surprise no one, least of all the institutions that educated them.
However inequitable, unethical and psychologically questionable the use of test prep courses and tutors, college consultants, essay writers and editors, athletic consultants, and mammoth charitable contributions to influence admissions decisions may be — and I personally object to all of them — these products and practices are the predictable consequences of the marketplace of admissions that has been created by the academy. If colleges operate admissions on the market model, which is exactly what their enrollment management and marketing practices do, they should not be surprised if the morals of the market place prevail.
Most parents do not like the current admissions process and are concerned about its effects on their children. The increasing pressure to view high school as a mere staging area for college admission skews children’s intellectual and social development in ways that are not appealing. Nevertheless, selective colleges breathlessly tell us every year that their applicants are more “qualified” than ever. I cannot help wonder what that means. Does it actually translate into better students and better classrooms?
Andrew Delbanco, a well-known professor of humanities at Columbia University, does not seem to think so. In a hard-hitting 2001 op-ed article in The New York Times, he wrote, “Every year I read that our incoming students have better grades and better SAT scores than in the past. But in the classroom, I do not find a commensurate increase in the number of students who are intellectually curious, adventurous or imbued with fruitful doubt. Many students are chronically stressed, grade-obsessed and, for fear of jeopardizing their ambitions, reluctant to explore subjects in which they doubt their proficiency.” Surely, these are not the qualities we want in our students or our children, but current admissions practices have the consequence of rewarding them.
Pushing Back
Some parents are rebelling. An iconoclastic couple I know, for example, are minimizing the effects of the college admissions process on their child’s high school education. They sacrifice to send their child to a highly regarded Eastern prep school and do not want preoccupation with college admissions to dilute the superlative educational opportunities they are dearly paying for. So, rather than spending junior year searching for colleges, visiting colleges, testing for colleges and preparing to apply to colleges, and senior year applying to colleges, interviewing at colleges, nervously waiting to hear from colleges and recovering from applying to colleges, their child is postponing applying to college until she takes a gap year after high school. They are negotiating with the school to provide its usual level of college counseling during the gap year, so their child can concentrate on getting a fine high school education for four full years.
So, what would I ask selective colleges and universities to change about the admissions process? A lot.
(1) Adopt a policy that your institutions will not provide information to or cooperate in any way with the rankings done by U.S. News & World Report or any other publication and publicly state that such rankings are unreliable and uninformative as guides for college selection, college admission or any other purpose. In an enlightening article, “Is There Life After Rankings?” in the November 2005 issue of The Atlantic Monthly, Colin Diver, president of Reed College, described what happened when Reed declined to cooperate with the annual peer evaluations and statistical surveys that U.S. News uses to compile its rankings. Reed asked the editors of U.S. News to simply omit Reed from its listings. Instead, the editors arbitrarily assigned the lowest possible value to all of Reed’s missing variables, resulting in a precipitous drop in Reed’s ranking. After an outcry about this rather retaliatory action by U.S. News, it switched to basing its ranking of Reed on “published” data sources, and Reed recovered some of its ranking decline. But since much of the information required to complete the magazine’s ranking formula is unpublished, who knows how the U.S. News editors arrive at these values for Reed.
The good news for the college is that despite not cooperating with the tyranny of rankings for the past 10 years, the number of applications for admission is up significantly as is the quality of applicants, as indicated by conventional measures as well as Reed’s own internal assessments. As important, Reed has continued to offer an academic program that is widely recognized for its integrity, rigor and student involvement and achievement. So, concludes President Diver, there is life after rankings because, “Participants in the higher education marketplace are still looking primarily for academic integrity and quality, not the superficial prestige conferred by commercial rankings.” Amen. In my dreams I see the presidents of Harvard, Yale and Princeton announcing they will not cooperate with the magazine rankings; and, when HYP fall in the U.S. News rankings as Reed did, the credibility of the ranksters is destroyed, magazine sales plummet, and the rankings house of cards collapses.
(2) Work on a way to provide more meaningful comparative information about your schools. The National Survey of Student Engagement sounds like an intriguing start.
(3) Discontinue mass mailing of marketing materials to prospective applicants. Parents and students consider them “junk mail,” are skeptical, if not cynical, about the information contained in them, if they read them at all, and are not influenced by them. Many parents think that such crass marketing is unseemly for academic institutions. Discontinue mailing those seemingly personalized letters to high scorers on the PSAT and PLAN; they are misleading and self-serving. Redeploy the funds spent on marketing mailings for targeted efforts to recruit worthy students from economically marginal or deprived backgrounds, or – what a concept — use these funds to reduce tuition across the board.
(4) Abolish early decision. Consider all applicants for admission at one time. Everyone knows ED applicants are admitted at higher rates, and nobody believes the often-proffered explanation that this is because the early applicant pool is stronger. The consequence of early decision is that the college admissions process starts earlier and earlier in high school, diverting students’ attention from true intellectual growth, diluting their willingness to take intellectual risks and causing them to view high school as an exercise in sculpting a college admissions resume. Inevitably, the ubiquitous early decision system tacitly encourages students to apply early to “game the system,” even if they are unsure of the choice.
(5) Abolish use of the “academic index” (and similar numerical calculations). This gives undue weight to college admissions tests (fueling the test prep mania), and reduces an entire high school transcript to one number. It causes applicants and parents to disbelieve admissions officials’ claims that every application is “carefully considered.”
(6) Discontinue “merit aid.” Instead, work on providing more need-based financial aid, including to the financially strapped middle class, and on decreasing the debt burden for financial aid students.
(7) Disclose on the admissions section of the college’s Web site how, specifically, review of applications is conducted, as well as those groups that will be given special consideration for admission, all other things being equal. These may, of course, change somewhat from year to year. Be honest and open about what you are doing. Applicants and their parents think admissions offices have hidden agendas. This creates the kind of paranoia that fuels the industry that has grown up around getting “inside information” and “gaming the system.” Sunshine on the admissions process will help disarm the college consulting industry.
(8) Adopt a policy that applicants who take the SAT, ACT or any SAT subject test more than twice will not be considered for admission. We all agree that students have better things to do with their time than become serial standardized test takers. This policy would send a strong message that you want them to do those better things.
(9) Require applicants and their parents to sign a statement that discloses any paid services used to prepare for college admissions tests or to advise on or help prepare the college application. False statements will result in automatic denial of admission. Yes, I know that some people will lie. But most will not, and you will send a clear message that you are on to the game and that the ability to buy such services will not help in admission.
(10) Revise the Common Application to eliminate essay questions. Instead, have a personal essay administered by the College Board, or other testing organization, in a controlled environment, written in the student’s own hand, and forwarded to the colleges to which the student applies. Students should be given ample time for this exercise and be required to do a draft and final copy. The choice of questions would vary from year to year. In addition, require, as some colleges currently do, that students submit a short high school paper graded by a faculty member. This combination of writing samples would provide a more accurate picture of the student and his or her abilities than the current corrupted essay process.
I have, of course, been told by jaded parents and admissions veterans alike that hell will freeze over before selective colleges reform their admissions practices, particularly since demographers predict a coming drop in the size of the applicant pool, which will increase competition for qualified applicants and encourage even more marketing and enrollment management. There are, thankfully, some countervailing forces: The work of the Education Conservancy, a nonprofit organization that encourages changes in the college admissions process to put students and educational values foremost, has the support of some courageous admissions professionals and gives me hope.
What is still missing is strong, publicly articulated leadership on admissions reform from the presidents of the country’s most-admired colleges and universities. As I said, in my dreams…
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Ms Henderson refers to “the scandalous commercialization of admissions and the consequent erosion of educational values and integrity"; however, where is the support for this causal claim?
First, where in academe is this erosion of educational values and integrity? Does it reside solely in admissions departments and/or college administrations, or does it trickle down to destroy “educational values and integrity” (which can be defined specifically as *what*?) in academic departments, in the classroom, in the lab?
Second, where does this essay offer any proof that admissions marketing has caused any erosion in “educational values and integrity"?
And I have to ask what has prompted many (and perhaps most, but can we be certain that it’s all) colleges to adopt the market model? I noted that the opening of Ms Henderson’s piece referred first to the fact that parents, “the people who pay the bills and bear ultimate responsibility for their children’s well-being,” aren’t consulted about their opinions on admissions processes. Granted, she did imply that parents would be concerned because they “bear ultimate responsibility for their children’s well-being,” but she referred to that only after noting that parents are “the people who pay the bills,” which suggests that this is the more important reason for parents’ opinions to matter. Further, she seemed to note the impact on students only as an afterthought: “Nor, for that matter, do they appear to ask the students.”
In addition, when exemplifying how “some parents have rebelled,” she used what she identified as “iconoclastic” friends. Since an iconoclast is a person who rejects or tries to overthrow conventions, traditions, or established practices, I find it most ironic that she characterizes these friends as such. Granted, their child will enjoy a “gap year"—but to do what? Will their child join the work force? Will she take a few courses at a local college (perhaps a community college) for exploratory purposes? Will she do substantial volunteer work? Will she take a grand tour of Europe or do other kinds of travel?
Ms Henderson’s friends are not the norm, not because they’re “rebelling,” but because they have the wherewithall to send their child to “a highly regarded Eastern prep school.” (Notice that the term she used was “prep school,” which suggests college prep, though it might be more often viewed as an elitist school—which may not only require substantial financial means but may very well require that candidates pass an entrance exam.)
I also have to ask how much of a say in her post-secondary future their child has had? Was it their decision to give her the gap year (perhaps so that their “sacrifice” to send her there isn’t diluted—and what exactly have they sacrificed), or did she want it as well? And again, I have to ask what she’ll be doing during this gap year, which is a luxury that many people can’t afford (both literally and figuratively).
While I do believe there are many problems with admissions processes, given her own focus on money and given the example she chose to illustrate parents’ “rebellion,” Ms Henderson’s piece has a hollow ring to it.
CJO, at 8:35 am EST on February 28, 2006
#11: Yes, yes, yes, and yes! and abolish the AP exam!
College composition teacher.
Jane, at 8:35 am EST on February 28, 2006
I would love to see all students take advantage of a gap year. Most 18 year olds do not know what they want to do and having an extra year to work, volunteer, apprentice, and explore options would give purpose to the college experience and make the last years of high school more enjoyable. Students would also have that gap year to research institutions, in depth, in order to find the most appropriate educational settings for them. Then the high school years would not be eclipsed by college mania and students would enter college with more maturity and confidence in their choices.
K. Roman, at 8:50 am EST on February 28, 2006
I have to agree with CJO. Talk of “prep schools” and a “gap year” are great if you can afford them. These are luxuries that many students and parents do not have the financial ability of which to take advantage. I find the article quite elitist.
Additionally, many schools do not release information to parents as a result of the Family Educational Rights and Privacy Act, not out of some hidden agenda to keep those who “pay the bills” in the dark.
The author should remember that many parents do not pay the bills for their child’s education and to make the assumption that most parents do pay the tuition and fee bill is erroneous.
DHF, at 9:45 am EST on February 28, 2006
“Nobody ever asks parents, the people who pay the bills and bear ultimate responsibility for their children’s well-being...”
Problem: Parents still view their college-aged children as children for whom the parents are responsible while the rest of society views them as adults responsible for themselves. This isn’t new and will likely (hopefully?) never cease to be an issue. It’s good that parents care about their children and want to help them, right?
Kevin Guidry, at 10:00 am EST on February 28, 2006
Ditto, CJO.
I find this piece sort of dryly and unintentionally ironic, given that there are so many high school students who lack the social and financial capital to even think about going to college. They wouldn’t even know where to start, nor would their parents. The situation she describes seems a bit like an embarassment of riches.
simone eastman, at 11:00 am EST on February 28, 2006
I agree that the problems described here are primarily problems for private school students and their parents. They are the ones who are engaged in a fight to win the “acceptance at the most prestigious college” award. I was accepted through early decision to a private, liberal arts college, which was a great deal for me—I only had to fill out one college application! If a student has a clear first choice school, what is the downside of early admission? If they don’t get in, they can then apply to other schools. I do not relate to the problems the author describes at all, probably because I attended a public high school and because my parents did not encourage me to engage in some kind of college admissions arms race. There is a limit to how much college admissions programs can be blamed for the actions of ambitious parents and students.
MR, Post Doc, Early admission’s great!, at 12:20 pm EST on February 28, 2006
I disagree with most everything in this article (and incidentally I did not get into several schools, so I’m not just saying that as a “lucky winner” of the “lottery").
We need university ranking. I don’t like the methodology US News uses, but there are alot of other rankings out there, and we do need to know about some objective measures of quality. The first one I looked for when choosing schools was SAT and ACT scores of their classes — those who didn’t publish their scores or had low averages were struck from any further consideration.
There are, at last count, 6500+ universities in this country, plus foreign schools. No one can examine all of them on his or her own. Rankings tell us who provides a quality education with some degree of accuracy. “Glossy” mailings let us know of the qualities of the school — I certainly didn’t research schools that didn’t bother to contact me, and neither will most people. There are enough schools that will take the time to let you know they exist without seeking out some “secret school” that hides from ratings and doesn’t tell anyone it is there.
Incidentally, price is still a consideration for all but the most affluent families. Merit aid matters alot. This suggestion to abolish merit aid is frankly one of the worst ideas ever posited on this site — one that only further reduces the rewards for real achievement.
Standardized testing is the most objective and least opinion based manner of evaluating student knowledge. I can’t think of a better tool available than the ACT for assessing who is capable of what, except perhaps the AP tests. Unlike high school courses, these are the same no matter the teacher, school, region, or irrelevant factor of the student (i.e. race, sex, nationality, etc. can’t be used believably as an excuse for poor performance when a machine does the grading). They evaluate outcome, not effort or the teacher’s opinion.
Delblanco refers to searching for more “intellectually curious” students. How that is going to be measured is beyond me, and frankly many people will have very different impressions of it, including based on the teacher’s personal opinion and what subject area is being discussed. I don’t know how you would go about admitting “intellectually curious students,” but I suspect it means people with low literacy and math skills (low test scores) who parrot his beliefs.
Studying for the ACT or SAT makes one better at what it assess – in other words, math and English. This is no different than studying in any other course and it is absurd that it is treated differently. Perhaps we should also penalize people who attend school because of the extra education they got. Maybe we should just take home schooled people or even just self educated people where this is going. Retaking the test gives students the chance to demonstrate improvement – not everyone is satisfied and coming back better prepared should not be looked down upon.
These suggestions cannot be termed reform.
Kevin, Undergraduate, at 12:40 pm EST on February 28, 2006
There are some points of the article that are pretty classist, ie. “gap years” that are not options for most students. I work in an Oregon high school helping students transition to post-secondary education and from the limited amount of time that I’ve been doing this I’ve noticed a few things. Private schools, and even some public ones, ARE marketing themselves like so many consumer products, which inherently degrades the integrity of the institution. A college degree is not a new car that needs a flashy commercial, or subpar fast food that only sells with mass advertising that indoctrinates children into loyalty. Marketing a school requires selling generic traits which means that the school will most likely sacrifice something else in order to focus on those marketable qualities.
Students are being trained earlier and earlier to start looking at colleges (which is part of my program). This may be practical but it takes away from their ability to focus on high school, something that is sorely needed. We have two results from this: 1) 16 year old students who think they know what they’ll be doing for their whole lives and putting ALL of their eggs in one basket in order to have a powerful college application 2) 16 year old students so frustrated that they don’t even have a basket to put eggs in so they give up on college as a whole.
Cassius, Yea, but..., at 1:40 pm EST on February 28, 2006
Since when do colleges and universities have a “responsibility as engines of opportunity for the poor and underclass"? This parent assumes that higher education should no longer be a meritocracy.
Going to college is not a right. Some students are not academically qualified to continue beyond high school. They will not benefit from a college education because they cannot absorb or complete the required work. Colleges do not have any obligation—repeat, NO obligation—to these students.
The earlier post that suggested getting rid of merit-based aid was the worst idea ever is right on target. Students who achieve academically in their K-12 years deserve assistance in continuing to achieve. They’ve already got proven track records and have demonstrated that they value education and what they can get out of a school system. Too much focus on “underclass” recruitment ignores the huge problems with retention. If you bring in underqualified students without providing continual and expensive support mechanisms, they will self-select out long before graduation.
This is not to undermine the importance of need-based financial aid. I appreciated the author’s comments on misguided marketing techniques, and agree that much of that money would be better spent in assisting students who do choose to attend. There are many academically talented students out there who could not afford college without financial aid and can’t win the biggest merit scholarships for whatever reasons. These students also deserve to have the opportunity to complete higher education without massive mountains of debt at the end of four years.
grad03, at 1:40 pm EST on February 28, 2006
Among the article’s suggestions is this one:
“(3) Discontinue mass mailing of marketing materials to prospective applicants. Parents and students consider them “junk mail,” are skeptical, if not cynical, about the information contained in them, if they read them at all, and are not influenced by them. [...] Redeploy the funds spent on marketing mailings for targeted efforts to recruit worthy students from economically marginal or deprived backgrounds, or – what a concept — use these funds to reduce tuition across the board.” (end quote)
The assumption here is that a school’s marketing mailings cost the institution money. If they did, they wouldn’t exist. Junk mail, alas, exists only because the revenue it produces (directly or indirectly) exceeds the cost of making and mailing the pieces. So if colleges took the author’s advice and gave up their marketing mailings, tuition would probably have to go up to cover the decline in revenue.
The whole article strikes me as flawed. Since when have college admissions become too selective? Aren’t colleges already admitting a lot of people who can’t read, write, or calculate at a tenth-grade level? Don’t colleges graduate a fair number of people who still can’t read, write, and calculate? So who, exactly, is being shut out here? That colleges compete for students indicates that the supply of classroom seats exceeds the demand for them.
Getting into a college is not a big problem in this country. Paying for college is. But that’s another topic.
Yes, playing the admissions game causes a certain amount of stress. So do playing the business game, the professional game, the please-hire-me game, and the career game. Welcome to the world. But I’m relieved that the author’s child can take a year off after four years at a private prep school. Some of my students work third shift in factories so that they can carry a full-time course load during the day and still spend a little time with their children. They hope someday to stop working third shift in factories. No doubt they’re glad not to have to endure the crushing stress of sweating out an early admission to a university.
I’m sorry. I shouldn’t get mean and sarcastic. But whining does that to me.
Baktu Basix, teacher at a community college, at 2:05 pm EST on February 28, 2006
While, as I already made clear in my earlier response, I find the piece flawed, I also think I should note that some of the comments made about it are equally problematic, though usually in different ways.
First, since careful reading is necessary for a credible response, I do have to note to Baktu Basix that the author was not referring to her own daughter’s enjoyment of a gap year, but to a daughter of friends. Further, from what the author indicates, she may no longer have to go through the admissions process (at least not on the undergraduate level), since she didn’t mention having any other children beyond those two who had already gone through the process. Although she did speak from a point of view of privilege (given the fact that she seemed to be focusing solely on “selective” colleges), she certainly didn’t seem to be mired in self-absorbed whining. In fact, she did call for the abolition of merit aid in favor of more need-based aid, an action which would no doubt hurt her friends who have sacrificed so much already (!) to send their daughter to the “highly regarded Eastern prep school.”
However, I will grant that the aspect of Ms Henderson’s piece that comes closest to whining (if not actually makes it) is the insistence that parents have been unfairly painted as “neurotic, striving, over-involved Baby Boom parents mercilessly push their hapless children to achieve at ever higher levels so parents can validate themselves and their social status through their offsprings’ admission to prestigious colleges.” She claims that only “a small group of people” deserve this characterization, yet offers no proof that parents as a whole are being unfairly demonized. Rather, I have to note again that her causal argument needs to be carefully and honestly re-examined. How likely is it that colleges would, in fact, have moved to the current level of marketing if parents’ desires to get the “best bang for their buck” (with prestige factoring heavily into the definition of “bang") weren’t a primary if not the main force driving the competition? Who are the people who see a college education as a commodity or a product and demand the “best value” (and again, we have to examine that definition) for their dollar?
On another topic raised by Baktu Basix, not all colleges are admitting “a lot of people who can’t read, write, or calculate at a tenth-grade level.” Nor do all colleges “graduate a fair number of people who still can’t read, write, and calculate.” In fact, Ms Henderson wasn’t arguing that college admissions were becoming “too selective"; rather, she has an issue with the marketing and the attendant problems that do or that she perceives to stem from the marketing—-in “selective” colleges.
And finally (re:Baktu Basix’s comment), as a community college professor myself, I have to comment on your reference to your students who work third-shift jobs and are attempting full-time college work. I also have encountered inspiring stories involving students in such a situation, students who are making many sacrifices in order to gain the education they weren’t able to pursue when younger. However, your reference to the hope of no longer having to work third shift suggests that perhaps those students to whom you referred were holding down the equivalent of two full-time jobs simply to better their economic situation—-to get a better job, to be able to afford more material things. While that’s not a goal to deride, I do wonder how many of those students who are doing double duty are simply impatient about pursuing part-time education—and are pursuing a college degree or certificate not because of love of learning, but primarily or solely because of a desire for economic advancement. I’ve encountered a number of situations in which students hold down a full-time (plus) job while attempting to go to school full time—and when something has to “give,” it’s the schoolwork. Faculty are expected of course to grant extensions to people who are overextended because they don’t know how to prioritize or to people who have placed learning lower (sometimes much lower) on their priority scale. I do know that some financial aid rules may sometimes or often make it necessary to work full-time and go to school full-time; however, not all students fit into the somewhat melodramatic picture you painted—especially in situations in which the students’ salaries are higher than those of the community college professors from whom they’re taking classes.
And Kevin the undergraduate’s oversimplifications once again prove problematic: “Studying for the ACT or SAT makes one better at what it assess – in other words, math and English. This is no different than studying in any other course and it is absurd that it is treated differently.”
There’s a great difference between “studying” for the ACT or SAT by, for example, using the SAT’s free word-a-day or problem-a-day online service and spending hundreds of dollars to take a prep course. Even so, studying to ace a test should not be the only reason one studies in a course; those who often study solely for tests (especially if they cram) often don’t retain the information and understanding—or if they do, not as well as they would if they studied to understand the subject for knowledge’s sake. Perhaps that accounts for a lot of the people who graduate from colleges with embarrassing inabilities to read, think, write, and use mathematical reasoning.
And yes, indeed, “race, sex, nationality, etc.” *can* “be used believably as an excuse for poor performance when a machine does the grading"—-if the test is designed, even if unintentionally, on the basis of certain demographic assumptions.
Regarding the junk mailings, my 11th grade son is currently more amused by them than anything else. And I don’t know if we can condemn all promotional material as “degrad[ing] the integrity of the institution,” as Cassius claims. While I agree that “A college degree is not a new car that needs a flashy commercial,” I don’t think that all of the junk mail is flashy. In an age where mass communication is central, not making oneself known could jeopardize one’s existence. It’s more the way in which some or many of these mailings are done that may be the issue, not *that* they are done. Yet Kevin the undergraduate’s belief that his rather passive (which some might call lazy) approach to research is shared by “most students” is based on what evidence? The high schoolers I know don’t wait for something they’re seeking to land on their doorstep: they make the effort to look for it.
While I spotted other problems with logic or adequate support for claims, these are the ones that I think are most pertinent to the issue at hand.
CJO, at 3:50 pm EST on February 28, 2006
My 11th grader is currently being deluged with marketing materials. He ignores them, saying that any information he wants he can get by going on the internet. I can understand the value of lesser-known schools sending out information, but see no reason, beyond increasing their application numbers, for some of the Ivy League Schools to be doing it too.
another voice, instructor at an Eastern University, at 5:00 pm EST on February 28, 2006
One of the reasons Ivy League schools send out materials to prospective students is to let them know of their interest — just sending a packet says that you might have a chance to attend or that they might be interested in taking you. Also, for all the reputation of the Ivies, most people don’t know much about them but their names and rankings.
Kevin, Undergraduate, at 6:20 pm EST on February 28, 2006
Ms Henderson: your friends are not iconoclasts. They simply have found another way to “game the system.” Perhaps graduating from an elite Eastern prep school isn’t enough to distinguish their child, so they create a “gap” year during which s/he can study, serve, work, travel,, whatever it takes to sharpen the distinctions between their child and other applicants. I imagine it’s been done before.
Natasha, at 8:55 pm EST on February 28, 2006
Dear CJO,
You’re right: I misidentified the kid who’s taking a year off after prep school. My bad, as the young folk say. I grovel in shame and vow to read more carefully, particularly when I have a head full of over-the-counter flu medicine. But I’m still relieved that somebody’s child gets to do that. My sentiment hasn’t changed. And as Natasha points out in her comment, maybe the year-off gambit is just another way of playing the game.
Next item. I didn’t claim that all colleges admit people who can’t read, write, or calculate at a tenth-grade level, or that all colleges graduate people who still can’t read, write, or calculate. Some do, though. Articles published on this very site have told the story. Anyone who has spent time in business—and I’ve spent more of my life there than in a classroom—has run into plenty of college graduates who can’t write a business letter. My all-time personal favorite is a cover letter from a young chap with a degree in communications from a well-known university. It contained 19 errors in grammar, punctuation, and usage; I remember marking it up before sending it back to the lad who wrote it. He was applying for work with a publishing firm, by the way. Brilliant, as the Guiness commercials say.
Here’s a curious bit from your comment:
(begin quote) However, your reference to the hope of no longer having to work third shift suggests that perhaps those students to whom you referred were holding down the equivalent of two full-time jobs simply to better their economic situation—-to get a better job, to be able to afford more material things. While that’s not a goal to deride, I do wonder how many of those students who are doing double duty are simply impatient about pursuing part-time education—and are pursuing a college degree or certificate not because of love of learning, but primarily or solely because of a desire for economic advancement. (end quote)
Well, yeah, a lot of my students do want better paychecks. Perhaps their main motivation is not a “love of learning.” So what? Why do they need to be just like me—or like you, CJO? And who the hell are we to decide what a love of learning is or isn’t? Some of my students carry burdens I can barely imagine, and I’ve carried a few loads in my life. They work hellish hours at crappy jobs for rotten pay, and they have children and sick parents to care for, and they’re “impatient about pursuing part-time education” because their lives suck and they’d like them to stop sucking quite so much, and they’d like their children to have a few things that they didn’t have. They want a credential that might mean the difference between not having and having health insurance for their children. Somehow, many of these people get the school work done and pass their courses.
Are they going to school “simply to better their economic situation"? There’s no “simply” about it, pal. When a person is the first one in his or her family even to dream of attending a community college—and I have scores of such students every year—then his or her desire to have a marketable mental skill that will pay more than seven bucks an hour counts as “love of learning” in my book.
But back to the original topic of the article above: the admissions practices of selective colleges. Why shouldn’t colleges market themselves? They run on the universal fuel: dollars. Once all of us (faculty and staff, that is) agree to work for no pay and no benefits, then administrators won’t have to worry about money, and then we can deep-six this whole tawdry business of persuading people to write the checks that become our salaries. You’ll excuse me if I don’t volunteer first; I’m busy writing a mash note to my school’s marketing people.
Baktu Basix, at 5:35 am EST on March 1, 2006
As a faculty student at a school that is NOT selective I’d really like better students. If it takes merit aid to do it go for it
As a parent of a HS junior I do think we’ve become a bit test happy (SAT probably twice, multiple SAT subject tests, AP tests and the tests the school system makes them take). As the parent of an academic star I also like merit aid.
As for the AP courses — I think many of them are at least as good as the average course at an average college. Gen Ed more and more seems to be HS level anyway.
Elitist Faculty, at 5:35 am EST on March 1, 2006
Ms. Henderson should remember that parents DO have a great deal of influence over public institutions by voting for the politicians that fund these institutions and higher ed financial aid programs. Many of the “flaws” she identifies are driven by the need for colleges to prove that they are cost-efficient and concerned about quality.
If parents want better higher education, they should remember to elect higher-ed supportive legislators, and not those who believe their responsibilities begin with cutting funding and end with mandating multiple choice barrier tests.
cga, at 9:15 am EST on March 1, 2006
I think the root of the root of this problem is that our culture (parents, students, guidance counselors, and even the colleges themselves) does not understand the value (or the lack there of) of attending selective colleges. They over-estimate it, and therefore put too much emphasis on it.
I think this study should be a very important part of this discussion: Dale, Stacy Berg and Alan B. Krueger. “Estimating The Payoff Of Attending A More Selective College: An Application Of Selection On Observables And Unobservables,” Quarterly Journal of Economics, 2002, v107(4,Nov), 1491-1527. Here stong evidence is provided to suggest that from a causality perspective, it is the good kids that make the schools look good, the schools don’t make the kids, and you put the same good kids elsewhere and they do just as well.
The sad fact is people (even guidance counselors) tend to get their “consumer knowledge” about higher education, not from objective sources, but from the marketing and sales materials that these service providers offer. Until someone steps up to the challenge of educationing the public about what colleges can and cannot do for you or your child, this will continue, and probably get worse.
And I’ll take this one step further and say the “damage” inflicted by this misunderstanding can be lifelong. In my experience as someone who attended a public university and graduate schools, I see large numbers of adults whose identities and social worlds are centered around (or restricted by) the fact that they attended one of these selective colleges. Like the high school football star who never grows past the glory he enjoyed in high school, I see lots of graduates of these schools who are so convinced that it meant they are superior people, they never fully live the rest of their lives, or accomplish a fraction of their potentials. Some think that the attendance of such schools is an end in itself, and from what I observe of the college preparation and application process in the high school that my children attend this belief comes not only from the selective schools themselves, but from parents, teachers and guidance councilors. It is part of the culture.
I think this is another reflection of our consumption and materialistically oriented society. The school you attend defines the person you are. You just have to own one of these educations, and everything will be fine.
In summary, I think people need to understand how the higher ed “industry” works, and what they should expect to gain from being a consumer in that industry, and what they need to do to get what they want from it.
And I think the public needs to realize that the industry itself is not the place to get objective information about any of these issues, anymore than the place to get objective information about the best car for you to buy is from reading manufacturer advertisements, watching TV commercials, or talking to showroom salespeople.
How about a Consumer Reports article on buying a higher education? Has that been done?
Bruce Papazian, at 9:40 am EST on March 2, 2006
Ms. Henderson raised many interesting points in her article, and as a practitioner in the admissions field, I can say with confidence that the concerns she mentions have been discussed, analyzed, and debated for some time among college admissions professionals.
We, too, agonize over the increasing use of merit scholarships, but as I told my President at my previous institution, I can’t afford to throw out a merit scholarship program as long as every other school with whom I competed still offered such funds. Admissions personnel also worry about diversity—not just in terms of ethnicity, but also in terms of gender (look at the male/female ratios at any liberal arts college, for instance), socio-economic background, academic and personal interests, and international perspectives. We want our campuses to be lively, interesting, dynamic places, and this is best achieved when we have a student body, faculty and staff who represent a variety of backgrounds and viewpoints. How we best achieve that diversity of perspective is still open to debate, however.
I do take issue with the main premise of the article, and that is the stated focus on “selective college admissions.” Like many writers and critics of the admissions process in higher education, Ms. Henderson seems to extend whatever ills she sees as part of the ’selective admissions’ process to all higher education institutions. Granted, Early Decision is a practice that is most often beneficial to the college rather than the applicant—but the vast majority of colleges and universities do not offer Early Decision options to applicants. To assail the college community in general for the practices of a minority of institutions is unfair. In fact, I would like to remind readers that the ’selective’ colleges that are most often mentioned comprise a tiny portion of the institutions of higher education that are available in this country. One cannot assume that what is true—or perceived to be true—at Harvard, Stanford or Yale, for instance, is true at all or even most institutions.
And yes, I readily admit that many colleges send mailings to students whose names are purchased from the College Board, ACT, NRCCUA, and other sources. But rather than only buying the names of the ‘best students,’ many schools carefully select their list purchases based on a variety factors that are unique to the college itself. Thus, a school that would like to attract more African-American or male students, or more students with an interest in biochemistry and cross-country, will tailor its list purchase to those characteristics rather than overall test scores. And, far from being ‘junk mail,’ research has shown that students and parents cite the mailings received from a college as being helpful in raising awareness about colleges and their programs.
Finally, it is true that many college admissions operations have adopted more of a marketing approach over the years. However, “marketing” includes promotional efforts as well as intensive research and a focus on operational efficiency. To assume that we are merely gathering the names of as many students as possible without regard to their ability to be admitted, enroll or graduate is ignoring our duties to our institutions and to our prospective students. For one thing, it costs money to develop marketing plans, send mailings to students, send staff to high schools and college fairs, and offer on-campus visit opportunities for students and families. Thus, many colleges that engage in such marketing efforts (and not all colleges do) are beginning to focus on keeping their inquiry pools as manageable as possible, and to the greatest extent possible they want to make sure that the students who are inquiring and applying are students who would be a good fit for the college. In addition, many admissions officers believe in their hearts that they are in the admissions field because they can make a difference to the students they encounter and to their institutions. I can’t think of any true admissions professionals who believe that the best way to make a difference is to encourage students to apply to a college just so they can be denied admission.
Susan Hallenbeck, Former College Admissions Dean, at 11:00 am EST on March 2, 2006
I take issue with some of the previous posters calling Ms. Henderson’s piece “whining” (I think it’s a ridiculous way to shut down debate by implying the writer has no “right” to their opinion, that that’s another story) I attended an elite private high school and college, but I am ALSO currently employed at an organization that thinks seriously about how to improve the college access process for low income students, and I’ve come to this conclusion: that college admissions in America suffers from two ENTIRELY DIFFERENT but EQUALLY VALID problems. The fact that students from under-resourced schools aren’t given the academic and planning tools to make it to and/or in college is, as many of the previous posters point out, a grave problem. But that does not diminish the fact that the admissions process for selective colleges is also flawed and should be, I believe, reformed in the way that Ms. Henderson suggests. Just because someone or their friends has the resources to take a gap year or go to a good school doesn’t mean they forfeit their right to an opinion about how the system THEY live in should be fixed.
And incidentally, many of the issues Ms. Henderson raises, like exorbitantly expensive test- prep and essay-prep companies, have a direct impact on the chances of low (or middle!)income student getting in to college. I think her idea to ask parents to sign a statement admitting to any paid prep their children received is the single most brilliant, easy, and efficiant way to shut down the test/admissions prep industry. You want to make college admissions more fair, and help the underdog? Stop parents from paying $5,000 for a test prep course so that their mid-tier students can get into HYP, while less wealthy parents settle for whatever their student can get. Ditto to stopping students from taking the test more than two times. Study for the test BEFORE you take it the first time (not after the 3rd or 4th try.) If you get a bad score, you get another shot. But not five or six. How many times do you get to take a final, or a midterm?
Finally, I think it’s about time that someone call out the colleges for the ascelerating commodification of college admissions. Sure, there are LOTS of low income students struggling just to figure the system out (again, an important but separate issue) but there are also a lot of smart people wasting time trying to win at some absurd game of numbers. But do you really think PARENTS would rather spend two+ years of their lives managing their child’s college application? Wouldn’t it be more fun to go on vacation to Tahiti? But parents want the best for their children, and a “good” college education is widely considered the way to get it. So they dig in their heels and do what has to be done, WITHIN the system set up by the colleges. Put yourself in their shoes. Would you truly do any differently?
MMG, at 11:31 am EST on March 2, 2006
Various comments:
Transparency in college admissions: Amen to the author on that one. They all downplay the SATs in their application materials and admissions presentations, but in the admissions decisions my son has received so far, when he compares himself with kids who got in to schools that he did not, SATs apparently trump the things colleges tell students they’re interested in: grades, activities, National Honor Society, teacher recommendations and good grades in “challenging academic program” (AP and gifted-and-talented level courses). Our anecdotal experience so far is that you can have all the latter, but someone who has lesser qualifications in all those areas will get in if their SATs are in the 1200s and yours are in the 1100s.
Rankings and marketing: I think the key to dealing with all the information flooding in to prospective students is informed guidance counselors who encourage students to open their minds to a wide variety of choices including smaller schools, and who encourage them to utilize the many free online tools that expose them to a variety of schools that might be worth their consideration.
Now for my disagreements with her:
Merit aid — I worked at a women’s college transitioning to co-ed in the 1980s and struggling to enlarge its student body. Merit scholarships were key as the “seed money” that raised the profile of the school, and attracted better students to compete for those awards. Some of the ones who did not win scholarships came anyway, and the effect snowballed, raising enrollment and raising the quality of the students within a few years. The educational atmosphere improved, and more students started applying because of that. The school established itself and secured a better financial footing. This helped it offer more financial aid and programs to all its students.
Writing test to replace the application essay: The essay prompts a student to think a bit about who they are, what distinguishes them from other people, and what they want out of life, and that’s a good thing for most 17 year olds. And in the real world, they are going to eventually have to write cover letters for job applications. Meanwhile, those timed writing tests favor people who can be inventive on the spot, or “BS” if you will. For other types of personalities, asked a philosophical question or to tell a personal incident in 25 minutes with no prior preparation for what’s coming and what they’ll have to write about, their mind goes into a brain freeze. Either way, I don’t think it tells much about what kind of student they’ll be. Preliminary reports about the SAT writing test is that the scoring rewards quantity as opposed to tight organization and careful editing. Yes the essay can be gamed, but so could the “graded paper” — students would just get more opportunities to revise and polish it if the high schools knew it was going to be turned in as part of their admissions portfolio. I don’t really see a good alternative.
Helen, at 5:10 pm EST on March 5, 2006
I found much of what the author had to say reasonable and real. However, I do take exception to some of her ideas. First, I think merit aide should not be abolished. We are a middle class family whose son worked very hard in high school. He earned good grades and did well on his SAT ( which he only took once!) Paying for college isn’t easy these days, and since we are cut out of any needs based aide, that acacemic scholarship really helps to pay for him to attend the school of his choice. Secondly, I do believe consumers do need some way to evaluate the quality of schools and programs, so some form of ranking is helpful in that respect. I also think that universities need some way of “neutraliZing” the high school grades, as high schools differ dramatically. The SAT is one measure of the student’s abilities compared to all other students. I strongly agree with the suggestion that one essay be administered in a closed environment. As we all know, many students get outside help to write the essay , so the universities are not really getting a true and accurate respresentation of the student’s own abilities. It also places an unfair burden on those who are not able to get outside help on those essays. One other thing needs to change; the education and work load of our high school guidance counselors. These people should be the “front line” of information for students. They need to know about the quality of programs offered at hundred’s of universities, as well as know the students with whom they are working. With the number of students they need to work with, that is difficult to manage. I think all high schools should offer some workshops or courses on the whole college search process. They need to teach students how to use a variety of resources to searchfor colleges and to evaluate those colleges in terms of quality, and how well they may match the student’s needs. They could also assist students to understand the whole application process. Finally, one issue that we don’t often discuss is the real nature of admissions... and the ever shifting qualification requirements. How often have we all heard about two students with identical profiles applying to the same school. One is admitted one is not. Why ? Because they had too many students already admitted from that region, they needed a tuba player for the band, they had too many accounting majors etc etc. IS that really fair when evaluating students? Over all , I think universities as well as high schools have a great burden in determining how to admit students. Most schools do a good job trying to be fair, but the reality is they want to recruit the best and brightest students, and are pushed to do so by their adminstrators and boards. It think the answer for students is to be well informed. Do your research independently and thoroughly. The quality of the program is critically important, but the school environmentsize,the location, and other resources and social opportunities are also important. I’m not sure if we look at all fo those aspects critically. Know what is important to you in your criteria for finding a school that is a good match for you. However, I think we all need to understand that there are many good schools that would work well for students. If they don’t get into school A, then school B or C may be just as good in many ways. We as parents need to stop sending the message that it is a failure if our child doesn’t get into school A!
Deborah, at 11:55 am EST on March 6, 2006
There are so many things to respond to, it’s hard to choose the most important ones.
First: Merit Aid. I’m for it in a big way. We are a two-professional, upper-middle-class family, and yet $40,000+ is beyond us. We live in a state with high housing values, but assuming we can just take out a home equity loan–which we’d have to pay back–is unreasonable. It’s the middle class which most needs merit aid, because standards for need-based financial aid for people like us are unreasonable.
Second: Standardized tests. I’m for them, too. Our kids go to a high school where students have to test in. It’s extremely rigorous. This means that students’ grades are much worse than at a rgular school. For that reason, some parents take their kids out and put them in regular schools, where they invariably do improve their GPA. Without standardized tests, there’s no way for my kids to show what their grades mean in the big picture.
Third: Essays. I have mixed opinions. I have one kid who has written a novel in her spare time, and could whip out something creative quickly, BUT I don’t think it’s appropriate for those SAT essays to be scored. They should just be sent to the colleges. It’s also true that they favor the quick thinking. My other child could take a whole day to write one sentence, but given enough time could write a killer essay. For that reason, I think the colleges should also get essays which the student has written in a more thoughtful, un-time-constrained way.
Fourth: Rankings. Again, mixed. I doubt anyone could say Yale is better than Stanford or Princeton or vice-versa. However, those schools clearly have more talented students and professors, and more resources than some school down in the US News second tier. Maybe a decile ranking would suffice. What I personally found helpful was not the rank number per se, but a close reading of the rest of the chart. For example, our oldest child selected her school knowing that more than 70% of the classes had fewer than 20 students, and that practically everyone who enters graduates in four years. Those kinds of comparisons are very useful.
KLS, at 3:20 pm EST on March 6, 2006
While there are a few valid points in the original points, advancing that Reed is offers an example to follow is ludicrous. Reed is milking its position with a gleeful display of pure hypocrisy.
CAT, at 1:50 pm EST on March 10, 2006
I agree with change in the early admission process because it is not being used in the manner in which is was set up. Because of this process we truly expect our students to know what college/university they want to attend when they are juniors in high school? This again is because the colleges/universities reap the benefits. But to abolish merit-based awards is another way to squeeze the middle class who get nothing else for their children. They work too hard to get financial aid and they are not wealthy enough to play the “prep” school game or allow their children to have a “gap” year. If we discontinue merit we should discontinue athletic scholarships and even the playing field.The only way we will see change is if the colleges/universities make the change-do they truly care about educating our future?
LD, at 1:50 pm EST on March 10, 2006
Mr Wells’ forecast reminded me of a teacher I had at Amherst College in a seminar in 1970. He is now a distinguished professor at Georgetown- an institution doubtless more familiar to those like Mr. Wells’ hypothetical employers, who follow NCAA Division I baseketball more closely than adacemic rigor. My teacher argued 36 years ago that the College’s position in higher ed was unsustainable, that it was sure to become the mere honors college of UMASS — Amherst. This prediction ranks with the same scholar’s prognosis that capitalism was waning. {Then, again, he was a Williams College grad!} Mr. Wells does not understand that many attend colleges like Amherst for the education, not the barroom cache’. Moreover, most graduates plan to continue at graduate and professional schools or go with employers who appreciate Amherst’s 185 year proficiency at turning out learned alums.
Bill, at 11:35 am EDT on April 5, 2006
It’s stupid to say rankings are meaningless. And that market forces are some how evil in the education business.
It’s time for Deirdre Henderson to wake up and realize that going to highly selective colleges is about a lot more than social prestige.
It’s 2006 and global competition is here. Taking a year off or not participating in the admission process is a bad idea. 1st tier schools do matter, they are better.
Deirdre Henderson should realize the post WWII comfort ride that our fathers and grandfathers gave us is over. Our kids are going to have to work their butts off to succeed.
Bill, at 3:00 pm EDT on October 26, 2006
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Reforming Selective College Admissions
3 small points to add. Admissions is just one of many things at universities like tenure that do not benefit the student.
Second I believe the north east elite college pyramid is about to collapse. Name recognition is far more important to the graduate than college ranking. Sure about 10 colleges will still be able to pull it off but for the rest it’s gone. I wonder how many Amherst grads get the reaction when they say they went to school at Amherst — you mean UMass? Far more people know where UMass is than know about Amherst college – it’s the facts folks.
The last point is that as small elite colleges loose the cachet they are not going to be able to sustain their ridiculous prices
Stephen Wells, at 7:40 am EST on February 28, 2006