Michael Stoner

During 30 years as a communicator and consultant, Michael Stoner, the president of mStoner, Inc., has served hundreds of education institutions on four continents. He is recognized as an authority on how institutions can use digital communications, including social media, to effectively reach and engage constituents. Michael has spoken at hundreds of higher ed conferences and workshops and is the editor of Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students and Get Results. 

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Most Recent Articles

December 7, 2017
Teens may be more open to texts from colleges these days, but be very careful what you text about — and who does it.
November 2, 2017
Facebook is designed to capture and sell our attention, so we should stop being surprised that it works.
September 6, 2017
Letting go of the term allows us to talk about the many benefits of a liberal arts education without having to defend a misunderstood and politically loaded term.
July 13, 2017
Given recent news about the decline in trust in higher education among some Americans, it's essential to keep your most important constituents close.
June 15, 2017
New analytics tools that can mine thousands of social media posts for patterns begin to show us how valuable engagement can be.
May 18, 2017
For marketers, preparation for the arrival of a new group on campus involves supporting IT and curricular initiatives as well as optimizing websites and other marketing channels.
April 13, 2017
From the standpoint of college marketers, “trust, but verify” means that we should seek opportunities to expand our knowledge of what teens think about our communications, what they value about them, and how we can improve their effectiveness.
March 9, 2017
Yes, university website redesigns get results -- though some important ones are difficult to quantify.
February 9, 2017
Stories can help to bolster the reputation of individual institutions -- and higher ed in general -- by showing that we're listening and addressing public concerns.
January 12, 2017
We have data about the value of liberal arts education. What we need now are powerful stories that helps people understand and relate to its personal and societal benefits.

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