Northeastern Criticized for Fund-Raising Pitch

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Northeastern University is getting grief on social media for a text it sent encouraging alumni to donate and to win a chance at having the university pay back $1,000 in their student loans.

If you have over $1000 in student loans, should you really be donating to @northeastern? Doubtful. pic.twitter.com/N5geFpWRUB
— anthony golia (@anthonygolia) June 1, 2016

.@pawlbologna @Northeastern appreciate the acknowledgment that I have loans. But that's why I'm not donating RN. 1K is a drop in the bucket
— Carro Halpin (@carrohalpin) June 1, 2016

@Northeastern Student debt is not a game like lotto games played at @7eleven. Cut out the outrageous fundraising text messages #Northeastern
— Nick Beek (@Nick_Beek) June 2, 2016

A spokeswoman for Northeastern said via email: "Inspired by a well-intentioned donor, the university launched a one-time text message campaign to a limited group of alumni. It was a one-day effort and has now concluded."