Wright State Spends on New Logo, Keeps Old One

Wright State University announced last week that it is keeping its logo (at right) and not using a new one that, among other things, removed the image of Wilbur Wright, The Dayton Daily News reported. The university spent about $250,000 on a rebranding contract, with most of the money going to the new logo. But many on campus didn't like it -- and didn't like the removal of Wilbur. “The Wright brothers connection was required,” said Steve Gabbard, associate brand manager. “People couldn’t imagine a logo without it.”