News, Views and Careers for All of Higher Education
May 7, 2007
After years of complaints and months of talk about challenging the role of U.S. News & World Report in ranking colleges, 12 college presidents have come forward with a call to arms. In a letter being sent to hundreds of liberal arts college presidents, the 12 call for their colleagues to stop filling out the survey of institutional reputations that makes up 25 percent of scores in the rankings — the largest single factor in the formula. The presidents also call for colleagues to pledge not to use U.S. News rankings in promotional materials.
The effort is about focusing public discussion on the failings of rankings by highlighting the reputational survey, “the most offensive part” of the U.S. News rankings, said Patricia McGuire, president of Trinity University in Washington and one of the 12. McGuire said that she stopped filling out the survey years ago. “I looked at it one year and I said, ‘What the hell am I doing?’ There are a couple [of colleges] I know a lot about, because I chaired an accreditation team or for some other reason,” but for most institutions, she said she would have had to go on second hand reports and rumors.
“Reputation can be another word for gossip,” she said. “This is not a survey that has integrity based on objective data,” she said. “We are saying that we will not engage in slandering each other’s institutions or inflating each other.”
In an interview Sunday, the top editor at U.S. News made it clear that the magazine has no intention of changing the rankings as a result of the call for a boycott.
“If liberal arts college presidents don’t participate, we’ll find other people to survey,” said Brian Kelly, the editor, who added that many college presidents tell him that they like the reputational survey because it allows rankings to reflect “the intangibles” that aren’t reflected in statistics on such factors as graduation rates, alumni giving, and admissions competitiveness.
“To me, this is further evidence that some schools don’t want to be held accountable,” Kelly said.
In addition to McGuire, the letter (in which the presidents pledge to start doing what they are urging their colleagues to do) was signed by: Douglas C. Bennett of Earlham College, William G. Durden of Dickinson College, Jackie Jenkins-Scott of Wheelock College, Ellen McCulloch-Lovell of Marlboro College, Christopher Nelson of St. John’s College (Annapolis), Michael Peters of St. John’s College (Santa Fe), Kathleen Ross of Heritage University, Jake Schrum of Southwestern University, G. T. (Buck) Smith of Bethany College, Robert Weisbuch of Drew University, and Daniel H. Weiss of Lafayette College.
Whether the boycott will take off is unclear. Supporters of the boycott noted that while complaints about flaws in the U.S. News rankings are widespread, few institutions have until now taken a strong public stand on the issue (Reed College being the most notable exception). Some organizers of the boycott had hoped to attract support from the presidents of institutions that top the U.S. News list of liberal arts college presidents — and those names were absent. That doesn’t mean, however, that they may not join the movement, or may not already be doing so in some respects.
Williams College tops the rankings this year (a position Williams frequently holds). Via e-mail on Sunday, Morton Owen Schapiro, the president, said that he hadn’t decided whether to join the boycott and that he was waiting for a discussion of the issue next month at a meeting of the Annapolis Group, an organization of liberal arts colleges. But even if Williams hasn’t been boycotting, Schapiro said he currently checks the “I don’t know” box for the “vast majority” of colleges in the reputational survey.
For years, colleges have complained about U.S. News (while many of those same colleges boast about good rankings on years when the magazine blesses them). The complaints have gained momentum this year as part of a broad critique of college admissions that includes concerns over the use of standardized test scores, early admissions, the ability of wealthy families to gain advantage in the admissions system, and suburban hysteria over getting kids into the “right” college. Many critics of various college admissions issues see the U.S. News rankings as having an influence on a range of college policies. For example, many colleges say that they feel a need to pay more attention to SAT scores than they might otherwise, or to attract applicants for the purpose of rejecting them because such moves are favored by the magazine’s formula.
Many of the critics are working with the Education Conservancy, whose founder, Lloyd Thacker, released the letter Saturday and who has dubbed U.S. News and other rankings outfits as “the ranksteers.” Thacker — formerly a high school and college counselor — has been attracting increasing support (and foundation funding) with his calls to reform college admissions and to make the admissions process more focused on education.
Trinity’s McGuire said part of her desire to challenge U.S. News is a sense that is it promoting false ideas about college quality. One year, early in her tenure as president, she said that the college was facing a serious financial crisis that could easily have had an impact on the quality of education — and Trinity came out exceptionally high in some categories. The college is now much better, financially and educationally, McGuire said, yet the magazine considers it not to be doing as well.
She also noted the values that U.S. News imposes on campuses. Trinity has a strong track record in recruiting students from low-income families coming out of poor high schools in the Washington area. Many of these students need remedial work and have low test scores, but after just a year or two of intense work at Trinity, they are sought by and sometimes enroll at institutions like Howard University or the University of Maryland at College Park. So Trinity gets low marks on competitiveness and retention, but to McGuire, it is getting low marks for fulfilling its mission.
Bennett, of Earlham, also said that the ratings are educationally invalid. He said, for example, that alumni giving percentages (another part of the U.S. News formula) don’t measure satisfaction with the quality of education, “but how good you are at asking for money.”
Regardless of whether the boycott takes off, Bennett said, “this is an issue of professional integrity,” in that colleges need to share their doubts about a set of rankings that has gained too much influence. “The rankings are a distraction from the most important issues we face in higher education, which are access and quality,” he said.
Kelly, the U.S. News editor, said he agreed that there might be even better ways to evaluate college and new data that might be valuable, and he said that the magazine would continue to refine its methodology. But he said that the letter from the presidents “isn’t offering anything new or constructive” and that the U.S. News rankings are “the best means out there to evaluate colleges.”
The rankings grow in popularity every year with their intended audience, Kelly said, which is prospective students and their families. “We do not publish the rankings for college presidents,” he said.
Kelly said that more than two-thirds of liberal arts college presidents currently respond to the survey and that only 12 have vowed to boycott, something that would not have any impact. If the numbers dropped, he said that the magazine would turn to “other experts” for the survey. And Kelly rejected the idea that presidents can’t evaluate other institutions. “We are asking industry experts to analyze their industry,” he said. “Many college administrators take the survey very seriously, as should be part of their job. They are evaluating their competitors.”
College presidents don’t have the right to say that only they can decide how institutions should be evaluated, Kelly said. Many critics of the rankings have said that if the magazine just published the data — and not the rankings — they wouldn’t have anything to criticize. But Kelly said that such suggestions ignore the role of journalists. “We make judgments all the time. Why did I put George Bush on the cover this week? Do I need a scientific based panel of academic experts to put him on?”
Some of the presidents who signed the letter suggested that U.S. News may have issues beyond journalistic values at stake. “U.S. News is trying to sell magazines. This is a best-seller for them,” said Schrum, the president of Southwestern.
Other presidents said that the idea that they are anti-accountability is unfair. McGuire of Trinity noted that her institution makes public full accreditation reports, both institutional and specialized. Earlham publishes reports on the college from a variety of groups — including U.S. News — although that section is followed immediately by a critique of the rankings. Schrum said that while he doesn’t pay attention to where U.S. News ranks his institution, he cares a lot about being included in the book Colleges That Change Lives, a report he says is based on in-depth analysis of institutions and their strengths.
“What this is about is that we have decided that we are going to take back higher education from the ranking services as much as we can,” Schrum said. “This is about the soul of higher education.”
Carleton College’s president, Robert Oden Jr., said via e-mail that he has a great deal of respect for those organizing the boycott, but does not plan to join. Carleton tends to rank high, but Oden said that the college uses “plenty of modesty” in sharing its successes. Oden said that he questions one of the ideas underlying the rankings — the crucial importance of determining where to enroll. “One of the messages I convey annually to admitted students is the following: ‘Don’t agonize in April over your college choice. You are simply not going to make a wrong choice: the country is filled with great colleges, and by the third day on campus of whatever college you choose, you’re very likely to say to yourself, ‘thank heavens I made the choice I did.’”
So what are the values of rankings? “The rankings clearly are important to a significant portion of our external audiences, and especially to our alumnae and alumni, for whom such rankings offer a third-party assessment of the education they received at Carleton,” he said.
And then there’s the question of the American psyche. “I think some series of rankings are with us for now and for the future,” Oden said. “From the best fly-fishing rivers to the American communities which offer the highest quality of cultural opportunities, we seem as a nation to be given to rankings. Others, and especially those outside the country, find this a lamentable, even deplorable American habit; but, and as I say, this habit has been a defining trait of Americans since well before French and other visitors took it upon themselves to define the American self.”
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It seems foolish to allow a magazine like U.S. News to have control of college ranking for so long. This job seem much more appropriate for an organization like AAUP, or perhaps publications like Inside Higher Ed or The Chronicle of Education.
We cannot hope that U.S. News will do anything other than try to sell their magazine. Their current ranking system does that. If we want responsible rankings of our institutions, we really have to do this ourselves.
Deb, at 6:10 am EDT on May 7, 2007
They tried it in Canada — why not here?
http://insidehighered.com/views/2007/04/02/samarasekera
Sheila, at 6:20 am EDT on May 7, 2007
First people complain that lawyers are regulating themselves, then people complain that universities are rated by a for-profit non-university website.
I wonder why none of the schools that USN says have “good” reputations are abstaining from the survey? Maybe if the president of Williams signed the letter, the complaints of the lesser schools could be taken seriously.
Seriously, the subjective reputation of a school is a very important thing for a potential student to know. Nobody really proposes a reliable substitute.
Larry, at 7:00 am EDT on May 7, 2007
“This job seem much more appropriate for an organization like AAUP, or perhaps publications like Inside Higher Ed or The Chronicle of Education.”
Such rankings are completely unnecessary: Who cannot foresee how the sources you name would evaluate colleges and why?
JBM, at 7:40 am EDT on May 7, 2007
I congratulate the organisers of the boycott and wish them well in the long struggle ahead.
There are some excellent alternatives to the US News & World league table that might be considered. The first of the new generation web based report cards that allows users to rank universities on the criteria they choose was Germany’s CHE university ranking
http://www.daad.de/deutschland/ho...hulen/hochschulranking/06543.en.html
Canada’s Globe and Mail followed CHE’s example with its university report card navigator
http://www.universitynavigator.com/
Gavin, Principal Policy Adviser at Griffith University, Australia, at 7:40 am EDT on May 7, 2007
I read with great interest the comments of Mr. Kelly, the editor of USNEWS (and I represent one of the institutions that signed the letter)defending the use of the “rankings.” Firstly. Mr. Kelly equates “rankings” with accountability (a mistake) and claims that colleges and universities by not participating in his magazine’s rankings are once again displaying their disregard for accountability. This appears to me to be a most specious comment since just about all the substantive (not subjective) information USNEWS uses in its rankings is already publicly available—either through government sources or from colleges and universities themselves. So what aspect of accountability are we failing to engage that USNEWS does (only the highly subjective “Acadmic Prestige” portion, perhaps)? The accountability he is talking about may rather be our lack of accountability to USNEWS—that is, non-profits failing to serve the commercial interest of a for-profit. It strikes me also that he is throwing out the word “accountability” for strategic argumentative reasons—pure combative rhetoric. Accountabilty is, of course, a loaded word at the moment and nobody wants to operate without it. So simply to accuse someone of not having it (even if they do—but not your kind) pulls a negative trigger in segments of the public and is as tricky as accusing someone of not being “patriotic” because they are not acting as you desire. Secondly, I am also stunned by Mr. Kelly’s assertion that by college presidents not filling out the “Academic Prestige” portion of the USNEWS rankings we are somehow deficient in comparision to other “industry leaders” who regularly evaluate their “competitors.” Hmmm. Last I looked I see no USNEWS publication ranking various segments of corporate America— best oil companies, for example (I am familiar with CONSUMER REPORTS)—and I certainly see no publication of CEOs evaluating each others company as part of such an effort (I’d be delighted to be informed otherwise). All this said, I truly hope that liberal arts presidents can seize this educative moment to work individually, together, or with third parties (to include USNEWS) to surplant the notion of “rankings” with that of accountability and, in so doing, provide a transparency of performance that will offer the American public substantive information about the variety of contribution among our institutions. There is an opportunity here that we must take.
Bill Durden, President at Dickinson College, at 7:50 am EDT on May 7, 2007
Many thanks to the 12 presidents for taking concerted action against USN&WR’s protection racket. It has been an embarrassment for years that so many communities of intellectuals cooperate in such an intellectually dishonest activity. Of course Mr. Kelly would threaten retaliatory action— the viability of USN&WR’s best selling edition would be undermined by the presidents’ proposal. Mr. Kelly’s wrapping himself in the mantle of “accountability” is one of the more arrogant and self-serving assertions I’ve heard in long while. Since when is USN&WR an agent of accountability in higher education?
Mommy, at 8:15 am EDT on May 7, 2007
Shame on Kelly of US NEWS for his cynical analysis that Bill Durden correctly points out. This is all about money making for Kelly and his colleagues as they smile all the way to the bank, knowing full well that higher education simply has neither the courage nor wisdom to do much about the rankings.
Shame on the academy for thinking that withholding voting from the reputational rankings will strike a blow for anything other than to make Kelly and his colleagues laugh harder. If the presidents had any courage at all, they would all agree on withholding sending in any data whatsoever to US News—there is no law requiring colleges to cooperate with a ranking scam. Sure, US News would get much of the data from public sources but the predisents could say a lot by each year letting it be know they are not cooperating with a “service” that does a terrible injustice to the issue of quality.
As research has shown, nothing US News uses as ranking criteria correlates with the definitive measure of quality-student learning— and while Kelly is correct that there may be better methods for evaluating quality, the presidents havecome forth with none and Kelly knows full well they will not do so for one simple reason—the academy fears getting substantive lest the truth be know about the randomness of quality. In this sense, their protestations notwithstanding, this really is about accountability. The presidents cyncially know that contending with the nonsense called US News is far easier than really doing the work needed on accountability!
And shame on president Oden who along with president Shapiro and many others—virtually all in the Annapolis Group of “leading” colleges— publicly rationalize their decision to cooperate with the fraud US News perpetuates. Clearly they see it in their narrow institutional interests to maintain this fantasy knowing full well lower tier schools will not take the lead on this for fear of being labeled “sour grapes.”
And why does the US News fraud still work—perhaps because graduates of all these high quality colleges (including many of these presidents)—now called alums and parents—find the rankings useful, obviously not able to tell the difference between irrelvant data and factual assertion.
Meanwhile, the admissions frenzy goes on dumbed down by “higher” education leaders unwilling and unable to rise above self-interest. What a shame!
Richard Hersh, at 11:23 am EDT on May 7, 2007
“Reputation” tends to ride atop wealth and longevity, appropriate perhaps for aristocracies but offensive to supporters of meritocracies. Instead of “reputation,” rankings should account for the quality of an educational experience, and we have some ready-made indicators that will help: percentage of faculty who are full-time and on tenure-track; faculty teaching load; faculty compensation; faculty control over curriculum decisions; the diversity of the faculty and gender equity within the faculty; compensation and benefits for contingent faculty and the college’s reliance on part-time faculty; faculty-student advisee ratio; resources for faculty research and course development; institutional resources devoted to administration versus resources for faculty and students; institutional policies promising academic freedom for faculty and students; the health of the administration-faculty relationship; and faculty representation on the board of trustees. Small liberal arts colleges probably score high on each of these indicators. I made all these points to USNEWS survey gurus several years ago but, alas, all I got was a polite hearing.
roger bowen, at 10:55 am EDT on May 7, 2007
Dick Hersh makes a great point when he challenges presidents to refuse to complete the data questionnaire for US News. The letter from the 12 college presidents doesn’t go quite that far, in part because of a need to take one step at a time. The reputation survey is seriously flawed, while publicizing the rankings in promotional literature is hypocritcal if, in fact, we truly believe that rankings do not indicate quality. Refusing to complete the data form, however, as Reed discovered many years ago, can have some unintended consequences.
That said, the Common Data Set and IPEDS contain most of the data elements (though not all) that US News asks colleges to provide. Since the data elements used by US News to determine an institution’s ranking are somewhat arbitrary anyway, why can’t US News simply use what is publicly available to determine its ranking? Put another way, why should colleges and universities, certainly having better things to do than complete data surveys for news magazines, help US News sell the “Best Colleges” issue — especially when many of us question the validity of the rankings in the first place?
I have worked in higher education for 33 years, so very little surprises me today. But I am more than a little miffed at the unwillingness of some college leaders to take action in support of their private rhetoric on the rankings.
The USNews rankings will not go away. That is fine. But why should we promote and encourage a system of ranking colleges that permits students to base their college selection on superficial substitutes for quality — wealth, selectivity and reputation. This is the antithesis of a liberal arts education and we should not be encouraging this approach to college selection.
Bob Massa, Vice President at Dickinson College, at 11:25 am EDT on May 7, 2007
Well. I have to agree that Kelly really hadn’t been careful.
As to the suggestion of ranking by ourselves, I really doubt that will happen. Too much politics involved.
The Canadian web site isn’t bad. And it can be done with NCES’s Peer Analysis site which allow public to retrieve raw data.
The main problem is still on the data. We need data that address parents and students’ concern. Graduation rate is good. But like Trinity’s McGuire said, they do provide valuable services in bringing incoming students to a higher level which is recognized by GOOD institutions but is not measured by the graduation rate. Also, as can be foreseen, degree mill can achieving a very high graduation rate!
The question! How can you HELP public understand values in a authoritative and comparable way(You don’t want the degree mill come in and CLAIM their high level of achievement)? You also like to make sure public is not mis-led by the numbers. For example, transfer to MIT is not the same as transfer to University of Nebraska. To me, I will say some evaluation scores of the graduates can be a good one.
For one, it gives parents and students very specific expectation. This expectation is like the deliverable in a contract. Parents and students need look for institutions that provides what they desired.
Institutions, on the other hand, have to select their students carefully( this adds responsibility to students to work hard), since if they can’t bring enrolled students to the promised value, they are in risks of lowing their institution’s reputation.
In this way, when institutions accept students, they agrees that the students are equipped with what is needed for institutions to bring them the agreed-on outcome. Grades earned during the process are like progress reports toward the final deliverable. If students holding acceptable progress, parents will continue to pay the due. Institutions can’t inflate the grades, because if they do, they will be questioned on why adequately progressed students shall fail to reach the expected outcome.
Duncan, at 11:35 am EDT on May 7, 2007
While I sympathize with Bowen’s efforts, it turns out that none of the quality indicators he mentions have anything to do with student learning as the research attests. Indeed, his listing enumerates the demands his faculty organization constantly makes but they are no substitute for what really makes a difference-rigorous teaching, caring, and mentoring by dedicated faculty. The effects of such a culture of teaching and learning are not determined by his list but something far more elusive on most campuses—a collective dedication to and reward system of the kind of teaching and learning proffered by virtually all college viewbooks and catalogues.
no nonsense, at 12:05 pm EDT on May 7, 2007
I would like to see US News come clean about the number of “peer surveys” they receive for each college. Do the peer numbers reflect the opinion of 1 peer —- or 30? When I recently asked the director of research at US News about this, he declined to give me an answer. As any statistician will tell you, the “opinion” of one person doesn’t tell you much. Revealing the numbers of respondents for each school’s “peer review” will become even more important if even more administrators opt out of completing them.
Carolyn Lawrence, at 12:10 pm EDT on May 7, 2007
None of you really seem to question what the “point” of the rankings are. The reason I read the rankings and tell all young people to, is I want to know what the “value” of a degree is. “Value” to most people, deep down, means: 1) chances of using it to get a good job now; and 2) chances of getting a good job in the future. Sure, we like to say that this has something to do with the number of library books or the student-faculty ratios, but unless other people know about these benefits, it is worthless.
There may be some people that care about education purely for its own sake, or would choose one school over another because of its faculty-student ratio or number of library books. But, those people will seek out the more introspective rankings.
Larry, at 12:10 pm EDT on May 7, 2007
While I think the “boycott” proposed by the 12 college presidents is a good idea, while I think their six criticisms of the USN&WR are right on, and while I think their recommendations are half-right, I, nevertheless believe Scott highlights this stuff periodically just to irritate those of us who don’t have a life and are inclined to write comments.
In any event, I want to “attack” almost everyone. First, the USN&WR editor, Brian Kelly, said ...
1. U.S. News has no intention of changing the rankings as a result of the call for a boycott.
2. “If liberal arts college presidents don’t participate, we’ll find other people to survey.”
3. “... many college presidents tell him that they like the reputational survey because it allows rankings to reflect ‘the intangibles’ that aren’t reflected in statistics on such factors as graduation rates, alumni giving, and admissions competitiveness.”
4. “To me, this is further evidence that some schools don’t want to be held accountable.”
Frankly, these statements – along with many other statements he’s made – establish him as a certifiable fool who apparently has neither an appreciation of the role(s) oh higher education nor the principles of research methodology. Why are we paying attention to this guy? Why is he quoted in InsideHigherEd?
He and his company are in this for a buck. Everyone knows that. So, let’s move on with the offensive and ignore his simple-minded, knee-jerk reactions.
I would never deny that Maclean’s and USN&WR construct their rankings from data, some of which should be of interest to youngsters who are struggling with the choice of a college. On the other hand ...
1. the algorithms they use to aggregate their data and produce their rankings are certainly naive and the rankings themselves are both unnecessary and deceptive.
2. the number of factors used in the Maclean’s and USN&WR “analyses” is but a small fraction of the number of factors that should be part and parcel of every young person’s college-choice decision mechanism.
3. There is no information – and I mean zilch – that Maclean’s and USN&WR provide for prospective college students that is not provided much, much, much better by the literature and on-line sites of Barron’s, Peterson’s, etc.
4. Any young person with a short list of, say, fifteen colleges or universities — and I don’t care how the list was assembled — would be well-advised to whittle the list down to, say, five schools by pouring over the web-sites of the fifteen schools (do one or two a day), and then do hir very best to talk to a few graduates of those schools ... and definitely – most definitely — spend a day or so at any school s/he is likely to attend.
Point 1 above indicates that I am in complete agreement with JBW, and hope it will inspire Deb to reconsider her recommendation that (i) we should do this ourselves and (ii) we turn the job over to AAUP. Omigod, AAUP! Given their track record on everything else, it’s mind-boggling to me to imagine their doing this.
And Larry and Richard Hersh, your comments seemed to suggest that USN&WR’s rankings may not be perfect, but they’re better than everything else out there thus far (at least that’s how I interpreted your comments). Please read Points 2-4 above.
I said the 12 presidents’ recommendations were half-right. The half that’s right is their Commitment 2. Indeed, how difficult would it be for good-to-excellent colleges and universities to remove those obnoxious and completely meaningless Maclean’s and USN&WR tags from college and university advertising. It would speak volumes of higher education if only those schools that have very little to offer top-notch students were the ones to “brag” about their status as determined by a news magazine ... and one that, over time, looks more and more like People Magazine than, for example, the Los Angeles Times.
What the presidents, Richard Hersh, and Bob Massa got wrong is Commitment 1. The solution is NOT to refuse to participate. Unethical as they are in pursuit of this fast buck, USN&WR can work around that (don’t underestimate Brian Kelly’s ability to dumb-down his “data” in his quest to make a buck). The solution is to give them nonsense information. When the office of the president of Harvard reports to USN&WR that 37% of Harvard’s faculty have terminal degrees, the Crimson’s student faculty ratio is 53 to 1, and she (the president) would rank Yale number 146 amongst American universities – and when everyone else does the same – well, won’t that be fun? And will this hurt Harvard’s quest to attract their “optimal” student body? Or will it hurt Williams ... or Swarthmore ... or even Earlham ... or UNC-Asheville ... or Evergreen State? Give me a break!
Don’t get me wrong, there is a place for the USN&WR rankings. Suppose you are an intellectually challenged 17-year-old ... and you’re just not bright enough understand or even assess more than one variable at a time when you’re making important decisions. Then in that case, pull out those silly rankings ... and, if you want my input, start somewhere around number 75 on their list of Teir 3 schools and work down from there. For the rest of you, look at your public library’s issue of USN&WR (whatever you do, don’t purchase one), check out their rankings, chuckle a bit, and then get on with the difficult task of making one of the most important decisions you’ll ever make ... and do it pretty much in accordance with the guidelines in Steps 2-4 in the list above.
I suppose it is just a matter of time until the NCAA teaches some enterprising organization how to write a computer program to aggregate the USN&WR, the Washington Monthly’s College Rankings, the Fiske Guide to Colleges, the College Prowler, the Princeton Review, etc rankings to get the definitive BCS-like list. When that happens, I trust the annual announcements will be made on four-hour extravaganzas on national tv, hosted, of course, by Simon Cowell, Paula Abdul, and Randy Jackson. God, I love that image.
RWH aka Hostile Man, at 12:25 pm EDT on May 7, 2007
Oops ... every time I admit that I’ve been a big fan of the Gilmore Girls from day one, I feel compelled to point out that I’m a 70-year-old male. This, their seventh season, will, unfortunately, be their last; but as soon as the DVD is out, every high school junior should rush out and purchase it. There you will discover how Rory Gilmore’s Yale roommate, Paris Geller, created a decision mechanism to choose a graduate school.
And were her choices “optimal?” All I can say is that she was accepted at Harvard Medical School, Yale Law, and the Medical Schools at Penn, Columbia, Johns Hopkins, and Stanford.
One lesson you can all learn from Paris is that no decision mechanism is worth a hill of beans if you don’t position yourself well to begin with.
RWH, at 1:30 pm EDT on May 7, 2007
Would I be wrong to say that I agree completely with your points 2 and 4?
Larry, at 1:40 pm EDT on May 7, 2007
So how many of the signees’ institutions participate in the Colleges that Change Lives marketing blitz? It’s really not all that different than the rankings, a different marketing tool w/ a different name.
Alan, at 2:40 pm EDT on May 7, 2007
First, although I truly dislike ranking systems in general and especially ones like USN&WR’s that are based on a relatively small number of intercorrelated variables and naive weighted aggregation functions, I do think clumping schools into “equivalence classes” by discipline and sub-discipline is a useful thing to do ... not that there isn’t a lot of fuzziness at the boundaries of the classes; e.g., is the University of Rochester Simon School’s Finance Department near the bottom of the first tier of 15 schools or near the top of the second tier of 25 schools? Who cares? ... there’s enough individual and institutional variation coming into play here that some Rochester Finance graduates will get better educations – and better starting salaries out of the blocks — than some graduates of the NYU Stern School’s Department of Finance (which is apparently – please forgive me! – number one). I can’t believe I wrote that, inasmuch as I don’t really believe there is A number one.
Second – and I certainly don’t want to argue with you about something as inconsequential as this – I do have a response to your comment, “The reason I read the rankings and tell all young people to, is I want to know what the ‘value’ of a degree is;” to wit, if that’s the primary value of rankings, USN&WR is going to one Hell of a lot of trouble for something of very little value ... except to their bottom line.
RWH, at 2:50 pm EDT on May 7, 2007
Has anyone figured out what school Brian Kelly attended? Or the Dir of Research for US News? It’s just fun to imagine the conversation if the president of Mr. Kelly’s alma mater called him up to say the ratings issue is bunk and the school is going to revoke his credit for any statistics or journalism courses taken.
Monica, at 3:25 pm EDT on May 7, 2007
First, the answer to your question is five out of twelve, Earlham, Marlboro, St. John’s (Annapolis), St. John’s (Santa Fe), and Southwestern.
Second, it IS quite different. USN&WR would argue that it’s rankings are based on a sophisticated analysis of data that would pass the validity and reliability tests.
CTCL is “merely” a book – Loren Pope’s impressions of forty colleges for which he has a special affection ... and with no intention at all of (1) ranking them or (2) claiming that his is an exclusive list of colleges that change lives.
RWH, at 3:25 pm EDT on May 7, 2007
I would not refer to CTCL as simply a book:
There are admissions people who talk of it as a marketing tool.
In the spirit of full disclosure: I attended one (before it was noted as such an institution),and I teach at another.
Alan, at 5:50 pm EDT on May 7, 2007
Okay, Alan, I’ll agree that Pope’s “Colleges that Change Lives” is more than a book. But it’s more than a book in the same sense that Steven Covey’s “The Seven Habits of Highly Effective People” is more than a book ... and Dr. Wayne Dyer’s “Your Erroneous Zones” is more than a book ... and Dr. Phil’s “Life Strategies: Doing What Works, Doing What Matters” is more than a book ... and Eliyahu Goldratt’s “The Goal” is more than a book ... and Spencer Johnson’s “Who Moved My Cheese?” is more than a book (and it really pains me to even mention that silly little tome). Should I go on?
RWH ... aka Hostile Man, at 7:20 pm EDT on May 7, 2007
Instead of “reputation,” rankings should account for the quality of an educational experience, and we have some ready-made indicators that will help: percentage of faculty who are full-time and on tenure-track; faculty teaching load; faculty compensation; faculty control over curriculum decisions; the diversity of the faculty and gender equity within the faculty; compensation and benefits for contingent faculty and the college’s reliance on part-time faculty; faculty-student advisee ratio; resources for faculty research and course development; institutional resources devoted to administration versus resources for faculty and students; institutional policies promising academic freedom for faculty and students; the health of the administration-faculty relationship; and faculty representation on the board of trustees.
All of which are measures of inputs and about two-thirds of which are devoted to rendering the lives of faculty more agreeable.
Art Deco, Garden Gnome at Whatamatta U, at 7:20 pm EDT on May 7, 2007
Who exactly goes to schools based on the U.S. News/World Report rankings. The only people who really pay attention to them are PR hacks at the schools, stupid board of trustee/regents folks and alumni. I know one school in Ohio that gets in the rankings because all the information is self-reported. Certainly the folks at US New don’t believe they are provided some much needed quality and unbiased information. In the education circles this may be a big deal, but in the real world, nobody cares! If all the college presidents were smart, they would unite and stop making money for US News.
Karen, at 8:25 pm EDT on May 7, 2007
I couldn’t agree more with Dick Hersch. All rankings demean our prospective students and their parents. Rankings are bad because they encourage us all to find ways to limit rather than expand choice. Rankings assume that we can measure by a single metric a clear best/worse college when we all know that our sons and daughters are unique individuals who require a look at distinct colleges to find an institution that best serves their interests.
Every college I know would provide all the information anyone might want to help them make a decision about what’s best for them. I will not respond to any survey that engages in rankings because I don’t believe any ranking can provide any prospective student with useful information. Thus, I oppose filling out reputational surveys and surveys for all other data that will be used in any rankings whatever. And, there are several Annapolis Group presidents who agree. We will be discussing this question among us at our meeting this Spring.
I have five children, all of whom attended different colleges. I am convinced that the college that was most effective for, and well loved by, one was not the college that would best serve the others. Each of our children is unique and each of our colleges distinctive. Let the two each find one another, looking at the educational experiences they each may reasonably expect to find rather than some silly ranking that would pretend that one standard might actually be appropriate for each of these youmng people.
Chris Nelson
President, St. John’s College. Annapolis
Chair, Annapolis Group
chris nelson, peresident at st. john’s college, annapolis, at 5:10 am EDT on May 8, 2007
The correct approach is to work with all rating publishers to do better. Withholding and false information are absurd.
The value to US News is the width of the audience it reaches. Young people have real limits — financial and ability the biggest two. The lists help selection, particularly in the middle tier schools.
Those who go to top tier do not need the lists. Those on the bottom don’t use them.
All of these comments are slightly off target, but so was the article. It should have been critical of the 12 supposed leaders.
Quizzical, at 9:35 am EDT on May 8, 2007
or better college ranking system, and make it easily and readily publicly available, then you will find it eclipsing the USNews rankings.
While USNews is obviously in the business of making money (as, frankly, are all of the colleges and universities which constantly seek income and donations and grants), a magazine like USNews succeeds only by providing something that a sufficiently large portion of the buying public is willing to pay for.
While it’s easy to find fault with the USNews rankings, it is simply a fact that it has succeeded because if fills a perceived need of parents and prospective students to distinguish among what is surely a most bewildering array of college choices. While, as some have suggested, much of the information could be dug out elsewhere, the time and effort costs of a wide college search would be enormous. Most parents and prospective students want a handy means of organizing the data and narrowing their search, based on whatever criteria are important to them.
If you read college websites and promotional literature, they sound surprising similar in emphasizing the excellence of each school. It’s like Lake Woebegone, where all of the children are above average. It just ain’t so.
One of the great virtues of the USNews list is that by seeing lists, especially of top-ranked liberal arts colleges and universities, prospective students and their families can easily become aware of possibilities which might not otherwise present themselves within the limited range of their own (probably outdated) knowledge of colleges, the guidance department of the child’s school, and the peer misinformation network.
It also serves a function schools don’t much like — it lets a parent get a feel -very limited, but usefully- for the cost/value ratio. Where a parent might be willing to pay top dollar for a liberal arts college or university near the top of the rankings, as you move down the quality level, at least a substantial number of parents, reasonably enough, consider price to be an important factor — if I can pay $30,000 for a tier 2 school or $50,000 for a tier 2 school, why ever would I pay more?
Rob Perelli-Minetti, at 9:35 am EDT on May 8, 2007
but very interesting nonetheless.
This site claims a data-driven approach to predicting college admission across a set of 200 or so schools (I’m not certain whether or not these are the U.S. News Schools).
Thought it might interest the group
Mike, at 11:40 am EDT on May 8, 2007
Some years ago, the deans of the ABA-accredited law schools took up arms against USN&WR’s rankings of their institutions. A letter cautioning against relying on such inherently flawed devices was sent to all takers of the LSAT. There was discussion of refusing to cooperate with future surveys. In the end, nothing changed. And the LSAT is still the overwhelming criterion for admission — and ranking.
Peter, at 1:05 pm EDT on May 8, 2007
I am a graduate of Earlham College and my daughter is currently enrolled at the College of Wooster; I have been a professional journalist for 30 years. I believe the USN&WR rankings do a disservice because, as Earlham’s Mr. Bennett said, they do not reflect the quality of education you will receive at the school. Yes, the rankings might have some correlation with the prestige of the degree, but I choose to send my daughter to the school that is best suited to her personally, and that in my judgment will best train her mind and help her become a productive and compassionate citizen of the world. I never cared at all whether she went to a “ranked” school, and I believe some of her friends missed out on what might have been the best school for them because they didn’t go about looking at colleges the way she did.
Sally Weeks, at 2:55 pm EDT on May 15, 2007
While I do agree that the way the rankings come together is not credible, USN&WR knows the audience. Crazy parents buy into the rankings- and colleges that collect over $40,000 per year from these crazy people know this. Whether or not colleges support the idea, this letter is not going to change the fact that parents want this. It makes them feel good around the water cooler and when they sign the tuition checks. It is clearly not a perfect system. And as a somwhat educated person who cares about schools, I don’t like it. But if this letter stops the USN&WR from putting together the survey, some other money hungry guy will fill the hole.
Scott Bohan, at 10:20 am EDT on May 27, 2007
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How I Chose a College
So how did I select my college? I asked a relative I respected how she did it. Her method seemed reasonable, so I adopted it. Here it is:
1) Write down the qualities you want in a school (say up to 10 things).
2) Find a book that lists colleges. (I don’t recall which one I used.) If a college fails to match ALL your criteria, don’t consider it. There are so many quality colleges you will find plenty that meet ALL your criteria.
3) Visit the colleges on your list. Do you feel comfortable or at home there? Can you picture yourself there? Go with your gut instincts.
I asked my relative what things were on her list of criteria. I used some of hers, added some of my own. My list was something like:
a) small (definately less than 2,000 students, preferably less than 1,500)
b) small student:teacher ratio
c) coed with roughly 50-50 male:female ratio
d) strong in foreign languages, world issues/politics
e) no greek societies (I felt & feel they are not necessary on small campuses.)
f) north of the Mason Dixon line (I’d spent my entire life in the South and felt I could benefit from experiencing another part of the country.)
I don’t recall what else. After I whittled down my list I visited several colleges. Upon returning home, I lamented to my father that the trip and visits were a waste of his money because I couldn’t envision myself going to most of the colleges I’d visited. Indeed there was only one place I liked and another was a distant second. With great wisdom, he told me knowing where I didn’t want to go was equally as important as knowing where I did want to go.
Did I consult the US World & News Report? Hadn’t even heard of it at the time! Did I make a good choice for myself — absolutely. I do agree with Carlton’s President Oden’s advice to high school seniors not to agonize over this decision. With the large number of quality institutions students who put some thought and effort into the process are very likely to make a good choice.
In the interest of full disclosure, I’m an alumnae of Earlham College.
Evelyn S Garner Araujo, at 2:50 am EDT on July 2, 2007