Advertisement

News, Views and Careers for All of Higher Education

Fighting Gossip With Graphics

Andy Chen

A poster in the “Own What You Think” campaign at Princeton

Related stories

It’s like responding to an insult with a group hug.

Call it the latest, most innovative tactic in a growing movement against the controversial Web site JuicyCampus, where students can call out others by name and make potentially libelous, hateful or damaging statements without apparent consequence. Already, the New Jersey attorney general opened an investigation last month under the state’s Consumer Fraud Act, arguing that the site misleads it users. Some campuses have considered banning the site entirely from their networks.

Even if the legal machinations originated just a few miles away, students at Princeton University have been preparing a response on their own terms. In an attempt to elevate campus discourse above conversations with titles like “Vanderbilt Girls > Princeton Girls,” a group of students, with the support of the administration, set up a “Love Wall” on Saturday that projected positive statements about people on campus, signed with the names of those who wrote them.

Each message lasted precisely six seconds on the screen, which was placed at a location near the campus’s vaunted eating clubs. In one photograph printed in The Daily Princetonian on Monday, the screen displayed a text offering of (presumably platonic) “man-kisses” to a list of lucky recipients. The projection, which is scheduled to be repeated this Friday, was part of the “Own What You Think” campaign, which began as an online petition a week and a half ago and now, with almost 1,000 signatures, is part of a growing multimedia presence on campus that also encompasses posters, T-shirts and a message: If you truly believe something, attach your name to it.

The issues raised by anonymity — online, in bathroom graffiti and in more mundane contexts such as defaced or removed posters — aren’t unique to Princeton, whose section on JuicyCampus is relatively tame compared to those of other campuses. But the collective impact of expression that lacks accountability and even contributes to the decay of a campus culture, they believe, led some students to try a more constructive response than calling for banning the site or denouncing those who use it.

The petition declares a “stand against anonymous character assassination, a culture of gossip, and all other acts of ethical and intellectual cowardice.” It continues: “Anonymity may have its place in certain kinds of political speech, journalistic endeavors, and other arenas, but its overuse and abuse is not consistent with the standard of behavior we, as members of an academic community, wish to maintain.”

The sophomore class president, Connor Diemand-Yauman, said he first decided to take action after a friend was attacked by name on JuicyCampus. But the campaign he spearheaded, which is independent from the student government, goes beyond the impact of the Web site.

“Our culture really thrives on gossip, and if you look at half of our magazines, what sells papers, what draws viewers, it’s about celebrity gossip and who’s doing what,” he said. “The minute that we’re given the opportunity or the chance to say whatever we want about people without repercussions ... we choose to use that power to say some of the most hurtful and disgusting things that we can.”

About 250 students arrived on campus both last Tuesday and Friday with T-shirts bearing the equation “anonymity = cowardice,” said Thomas Dunne, the associate dean of undergraduate students who worked with Diemand-Yauman on the campaign. The campaign has also produced posters with the message “You Can’t Take Me Down": “Tearing down posters on campus because you don’t support the viewpoints expressed by the organizations involved or the content of the program is a type of vandalism and an act of censorship.”

Judging by the quick growth of online signatures to the petition (which is open to students from any college) and a growing awareness on campus, the campaign has surely made an impact, even if not everyone agrees with its message or even its methods. The student government and other groups worried that it would draw even more attention to JuicyCampus, an objection that prevented a more coordinated plan. Others have criticized the administration’s financial support of the campaign.

The split of opinion over JuicyCampus (not least including those who still read and post to the site) has led individuals to pursue more “guerrilla"-style tactics on their own, like posting the entire Constitution to the message board so that readers have to scroll down for the next comment. And while the Constitution was a signed document, other critics have pointed out that the Federalist Papers were originally published in anonymous segments (under the moniker “Publius").

“By insisting that nobody ever be anonymous and that you always ‘own what you think’ presupposes that everyone always knows exactly what they themselves think and have strong reasons for it,” said a commenter on the Princetonian’s article. “If we insist on this, we are naively shutting off many opportunities for exploring new ideas and considering opinions and positions that may not make sense completely (and that one may not be sure enough about to put their name behind) but are worth considering nonetheless. To condemn anonymity unequivocally is propagandistic, academically naive, and ultimately dangerous to intellectual curiosity.”

Andy Chen, who produced the images and designed the graphics for the campaign, watched reactions to the Love Wall on Saturday while he monitored the presentation. “Some people walked by and laughed at it, some people scoffed … but everybody’s entitled to their opinion,” he said, adding that he heard a number of students talk about the display and the issues it was designed to confront. “Just to hear that, just to hear them having that conversation ... just to know that that’s in their mind ... it’s just inspiring enough for me and Connor to work on.”

The wall was “a creative way to encourage a level of positivity and collegiality on campus, and I think people really responded to that,” Dunne said.

And if it has engendered a multitude of reactions, perhaps that was part of the plan, too. Isn’t that what starting a dialogue on campus is supposed to be about? Chen said he specifically chose the minimalist Helvetica font so that people could meet the designs with their own preconceptions and bring meaning to the images. It’s “about judging, about what kind of meaning you ascribe to the design, what you can personally take away from it,” he said. “I like to see design as an agent of social change, so it’s a vehicle for presenting this idea that anonymous speech does break apart a community.”

Students from other colleges have already expressed interest in replicating the campaign on their own campuses, Diemand-Yauman said, and he was considering creating a Web site with templates and graphics that could be adapted elsewhere.

Andy Guess

Got something to say?


Want it on paper? Print this page.
Know someone who’d be interested? Forward this story.
Want to stay informed? Sign up for free daily news e-mail.

Advertisement

Comments

Learning from Science and Twixters about Millennials

Andy, This snapshot of millennial interaction certainly enhances our view of today’s students. I wonder if various campus email systems have already blocked “JuicyCampus” via filters for various reasons (or will after your article hits). The site and its repercussions at Princeton are a manifestation of the maturation of open sourcing. Later today I’ll be joined by Charlie Nutt (NACADA and KSU) and Jason Clayton (Clemson) as we deliver a national broadcast on motivating millennials. What’s interesting is that while national datasets give some rather clear characteristics, employers without such scientific input are reacting to the type of bitterness and sacrosanct feelings noted in your article (their personal view of reality is their reality). If you look at the works of Strauss and Howe you’ll find seven rather well-defined characteristics: special, sheltered, confident, team-oriented, achieving, pressured and conventional. However, when you watch the 60 Minutes piece “Millennials” (2 parts) on You Tube, then contrast this with the Cynically Tested’s response (spoof made by millennials), you can feel the personality of the JuicyCampus coming through (see “Twixters v. 60 Minutes Millennials”). And for a rather biting appraisal of millennial characteristics by the workforce, see an independent consultant named Scott Degraffenreid. Of course, there’s also Jay Leno’s piece on millennials on YouTube, and a whole battery of excellent material by Marc Prensky on “digital natives.” For a realistic and palatable view of millennials—not intended to be a guide to them but the modern marketplace—see Yahoo guru Tim Sanders’ Love Is the Killer App. His notion of the “three intangibles” is priceless. Thanks for your candid and helpful look at what’s happening out east. JP

Jerry Pattengale, AVP for scholarship and grants at Indiana Wesleyan University, at 7:15 am EDT on April 15, 2008

Millennials Not Reliable!

While I don’t want to pour water on your fire here, but the work of Howe and Strauss on millenials isn’t that reliable a piece of research. Basing the generational characteristics from survey data collected in Fairfax, Virginia — one of the nicer suburbs of the United States — probably isn’t representative of youth in the rural mid-West, inner city Detroit or Atlanta, or a whole host of other places. A good review of the generational differences literature can be found in a recent paper by Thomas Reeves (see http://it.coe.uga.edu/itforum/Paper104/ReevesITForumJan08.pdf ).

Beyond this piece, anyone interested in generational differences and the nature of today’s student should read Jean Twenge’s book entitled “Generation Me” for a fairly reliable look at today’s students.

Michael, at 8:10 am EDT on April 15, 2008

One-Sided

The problem I have with most of what has been written about millennials is that it is largely one-sided, painting a picture of a generation of students that are always selfish and always disengaged. While there are undoubtedly students that fit that mold, millennials also bring a set of positive characteristics (e.g. they can be quite passionate about issues, are often high-achieving, etc.) that doesn’t get nearly as much attention. I don’t know if that is because it doesn’t sell like the negative literature does or if it is a reflection of our tendency to believe that problems are always caused by what someone else does (rather than thinking that we might be contributing to the problem through our inadequate pedagogy, etc.).

While this generation definitely brings its set of challenges, books like Generation Me don’t do a whole lot to help the problem because they focus only on the negatives. I would like to see more literature on how we can capitalize on the strengths of today’s students as a way of addressing some of the challenges that we are already well aware of.

Bryce, at 10:55 am EDT on April 15, 2008

The Role of Strauss and Prensky in Generational Studies

Michael,Your reference to the Reeves article is one that all readers should heed. It is indeed a helpful piece and I find this work out of Georgia (2007?) among the subject’s best lit reviews—and rather candid about Strauss, Howe, Prensky and others, including rather solid (and deserving) endorsements of books like Twenge’s Generation Me (and I think her new book is Narcissism Epidemic). In my earlier comments I’m drawing the same type of contrast with Strauss & Howe that Reeves does with reality (based on many workplace responses), but I differ in that I find it helpful. It’s important for readers to understand the framing of this discussion—and the characteristics listed in Millennials Go to College (and …The Hip Generation) do just that. Reeves also admits to general generational profiles (which is what S&H do, and they give a defense for their research profile), but also notes the flaw of generational research. Like student satisfaction surveys and any local ones, Reeves makes the solid point of paying attention to the demographics—and in Prensky’s case, zoology. However, Prensky’s notion of digital natives and immigrants, like Strauss and Howe’s convenient categories, gained so much traction because like popular books and classics the themes resonated with people’s experiences. And his projects like his M. Wrench and Games2train appear successful and fascinating. However, just as you point readers to Reeves for a view of Strauss and Howe, we should also point them to Jamie McKenzie’s work for a critical look at Prensky (http://fno.org/nov07/nativism.html). What I love about Reeves, however, like the Frontline pieces earlier on “Mooks & Midriffs,” is he gets at a better picture of the average student (if there ever is such a thing) instead of the MTV version. In Twenge’s work (and I think listed in Reeves report as well) is the important stat about millennial students having lost a strong interest in “life purpose.” Look at what question is being asked—and even so, that the drop in interest (from over 80% in 60s to around 40% today) is a spike worth considering as a starting point in retention studies. (I believe she misrepresents Rick Warren’s church—it’s not hurting for members, “individualized religion” seems to miscast his book; and BTW, he’s given huge royalties from his book back to his church.) However, we need to balance this with the HERI’s recent spirituality study finding over 90% of students deeply interested in spiritual questions—and the very popularity of related books on purpose, Tuesday’s w/, Purpose-Driven, etc. Our research teams have found considerable value in focusing on purpose. Working with Ed St. John (now at Michigan U.) and the team at IU (funded by Lumina) we tracked 1700 students and found an amazing positive difference in students focused on understanding more fully their sense of life calling/purpose (see IPAS brief in Don Hossler’s office at IU). Along this line several key works are helpful, e.g., Emerging Adulthood (and keep in mind, I think J. Arnett challenges Twenge’s conclusions, though I’ve not seen his review in A.P.J.), Encountering Authenticity & Spirituality, Putting Students First, Soul Searching, God on the Quad, etc. Also, a couple of helpful books in this generational discussion are the controversial Punished by Rewards, The Ambitious Generation, A Tribe Apart, The Millennium Matrix and important tangential reads like Big Questions/Worthy Dreams, Educating for Democracy, works by Weimer & Banta, and the best new lit review is by Koch, The First-Year Experience. . Also see Tracy Skipper’s Primer. . . And, for those viewing the millennials’ YouTube responses, though anecdotal, you’ll certainly find some patterns. Once again, however, open sourcing and mass web can sure skew our perceptions of the masses which takes us back to Reeves. Thanks for reminding me and readers of Reeves and the cautions with the easy categories. JP

Jerry Pattengale, AVP for Scholarship & Grants at Indiana Wesleyan University, at 1:45 pm EDT on April 15, 2008

It’s great to see positive action. Apparently, some students are finally starting to experience the cyber-bullying that some professors experience on pick-a-prof and similar sites that sanction gossip, and the students now understand the sting of it. I have only good things to say about those now acting to do something about it. These millenials ROCK!

Prof Ed, at 4:35 pm EDT on April 15, 2008

The Voice of the Millenials

Look. The Millennial’s have voice, passion, and substance. Sure, there may be a little apathy and negativity mixed in too, but does that really mean the Millennials are not an influential generation? Phenomena such as Juciy Campus and Facebook are now part of the cultural lexicon. Deal with it. If you’re a college student, learn to avoid the scope and gaze of the students that post on there. And please, lets stop the bashing on the millennial. After all, we’re paying your tenure-track salaries with our inflated tuition prices, throwing us further and further into unsustainable debt. If you want to read a political forum FOR millennial college students, BY millennial college students, check out The College Voter: http://www.thecollegevoter.com

Brandon, Editor at The College Voter, at 6:25 pm EDT on April 15, 2008

Exactly What We Are Talking About

Brandon here provides us with an excellent example of the “me” generation attitude that has developed in today’s students — “After all, we’re paying your tenure-track salaries with our inflated tuition prices, throwing us further and further into unsustainable debt.”

Actually Brandon, no you aren’t paying my salary — or anyone else’s for that matter. If you look at the amount of money most universities (including my own) take in from tuition dollars, it is a small amount of the total operating costs of the university. In many instances (and again this is the case at my institution) it basically covers the cost of the physical maintenance and overhead to keep the campus open and on.

To Dr. Pattengale, I’m glad you followed up. I actually only recently became aware of the McKenzie piece (maybe about two weeks ago). Also, Dr. Reeves, and one of his doc students, will have a chapter in the new edition of the AECT handbook coming out this Fall on generational difference (which was actually the original work they did for that funded literature review, with the online ITForum article being the follow-up). Just to give you a heads up on its coming out.

Michael, at 7:45 am EDT on April 17, 2008

And from the post immediately above, we have an excellent case example of the kind of cynicism and criticism that could make some “Millenials” take some of the views of we elders that they do. I think rightfully. Instead of hearing what’s behind the words, it’s just one more lash-out. Is it any surprise that sites like JuicyCampus get the kind of posts they do?

Honestly, I really dislike the very term, “Millenials.” As soon as one applies a label, any label, a great deal of damage is done. Certainly one can always find commonalities among any set of people, and many commonalities within any given generational cohort, but that does not mean that applying a label, a name, some set of categorical descriptions is either accurate or useful. Indeed, one of the best commonalities I find in the current generation is their great distaste for being labeled, pigeon-holed, described in categorical terms, and all such efforts whose primary effect is to diminish individuality. Anyone, including our current students, have every good reason to resist efforts that do this. First, any such categorical descriptions are unavoidably so generalized that they cannot help but being simply inaccurate for any individual. More important though is that healthy development into mature adults, presumably something that we in higher ed are all committed to doing, or should be, requires seeing that each individual find their individuality, their uniqueness. There is an awful lot of material above this post that, if YOU were 21, would make you wish your elders would stop the endless attempts at categorization and generalization, and get to know you as an individual, even if imperfect. Let s/he who is perfect cast the first stone.

LoveOurKids, at 11:45 am EDT on April 30, 2008

Advertisement

 Jobs Related to Fighting Gossip With Graphics

or search for jobs directly.

Coordinator of New Student and Leadership Programs
Roosevelt University

Job Summary Following the Center for Campus Life’s model of student-led programming, the Coordinator of New ... see job

Sign Language Interpreter (112297)
Northeastern University

Northeastern University, founded in 1898 and located in Boston, is a private research university that is a leader in ... see job

Disability Support Counselor
Howard Community College

Works directly with students with disabilities assessing documentation of disability and assigning appropriate academic ... see job

Student Development Specialist III
University of Texas, Brownsville

Position Number: FY 09-61 Reports to: Director of Student Success Center Scope: Student Development Specialist to perform a ... see job

Enrollment and Student Success Officer
Hillsborough Community College

Hillsborough Community College is a public, comprehensive multi-campus, state-supported community college located in the ... see job

Academic Advisor II, Student Services
Lone Star College System

Located just north of Houston, Texas, our five campuses serve 1,400 square miles. Our student enrollment is nearly 50,000 in ... see job

Dean of Career and Student Services
DeVry University

As one of the largest degree-granting higher education systems in North America, DeVry University provides high-quality, ... see job

Career Services Representative
Corinthian Colleges

Everest Institute, a respected member of the Corinthian Colleges’ network of schools, is dedicated to helping students ... see job

Sales Representative
Corinthian Colleges

Everest Institute, a respected member of the Corinthian Colleges’ network of schools, is dedicated to helping students ... see job

Office Coordinator, Disabilities Services
Suffolk University

Position Summary: This position is primarily responsible for coordinating the Office of Disability Services ... see job