EAB to Compete as Student Success Management System

As reported in Inside Higher Ed, EAB, a research and technology services company, says the time is right for an enterprise-level “student success management system,” or SSMS. EAB has coined -- and trademarked -- the term SSMS, and said it intends to compete in a market of such systems.

In an announcement that outlined what it sees as an emerging educational technology product category, the company pitched EAB Campus, its bundle of software and management strategies, as the first of what it “fully expects” will be many competing offerings in the space. Others vendors are welcoming EAB to a market that they say already exists.

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