Higher Education Webcasts

Call to Action: Marketing and Communications in Higher Education

A space to discuss the ways in which we market and communicate about higher education and the collegiate experience.

July 30, 2015 - 2:00pm
In this guest post, Deb Maue examines how to build a highly effective marketing team.
July 28, 2015 - 3:00am
In marketing your institution to today's teens, think beyond flashy images on your home page and focus on academic programs.
July 22, 2015 - 3:00am
Instead of censoring student journalists, learn to work together. 
July 16, 2015 - 3:00am
Pluto helped me realize social media is tightening the circles of influence in my life. 
July 14, 2015 - 3:00am
Paul Redfern from Gettysburg College makes the case for Chief Marketing Officers should make a commitment to digital-first thinking.
July 9, 2015 - 8:33pm
Sue Cunningham, president of the Council for Advancement and Support of Education, provides a shared definition for "advancement."
July 9, 2015 - 3:00am
Lessons learned at the College Media Conference.
July 7, 2015 - 3:00am
Better understand your audiences and their preferences to jumpstart new campaigns and create a roadmap for navigating new environments. 
June 30, 2015 - 3:00am
Very few major gift stories appeal to journalists quite like Harvard’s recent $400 million donation, but you can make a media splash with gift news -- even when the sums are smaller.
June 25, 2015 - 3:00am
Authenticity has been and will always be valued. Guest blogger Donna Lehmann reflects on what it means to be authentic when communicating with future students.

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